User Growth Marketing Campaigns

亮点 / Highlights: 🌍 Fast-growing industry leader – Be part of a rapidly scaling O2O platform shaping the future of delivery in United Arab Emirates. 📊 High ownership & impact – Drive meaningful growth through structured campaign operations in a rapidly growing overseas market. 🚀 Growth opportunities – Gain comprehensive exposure to the full food delivery business model across cross-functional teams. 🤝 Collaborative environment – Supportive, learning-oriented team that values practical results and professional development.

岗位职责 / Duties: Strategy & Planning: • Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV. • Own the planning and execution of tactical, occassion & brand-led food campaigns in the United Arab Emirates/city-level across the app. • Manage weekly and monthly campaign calendars in line with the business goals & OKRs.

Campaign Execution & Content Quality: • Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels. • Ensure campaign placements go live accurately across key in-app touchpoints. • Maintain content hygiene across banners, categories, collections, campaign pages, and merchant/product assets. • Conduct regular quality checks to ensure accuracy, freshness, localization, and brand consistency.

Performance & Insights: • Track campaign performance across key metrics such as orders, CVR, CTR, AOV, GMV, and merchant performance. • Prepare post-campaign insights highlighting key wins, gaps, learnings, and recommended next steps. • Use performance data to improve future campaign planning, creative direction, in-app visibility, and conversion.

Cross-Functional Collaboration: • Work closely with sales, marketing, design, product, legal, operations, and data teams to ensure smooth campaign delivery. • Align stakeholders on timelines, ownership, dependencies, approvals, and launch readiness. • Partner with product and tech teams to resolve platform issues, tracking gaps, and content inconsistencies. • Coordinate campaign briefs, assets, offers, merchant lists, translations, and approvals with relevant teams.

任职要求 / Requirements: • Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution. • Strong familiarity with the United Arab Emirates market and the ability to work effectively with local merchants and partners. • Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth. • Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus. • Curious about AI technology, able to proactively explore new tools and promote team adoption