Sales Executive (Merchandising & Field Sales)

Job Summary

The Sales Executive (Merchandising & Field Sales) supports the Business Development Officer by executing sales strategies on the field, managing product visibility, engaging customers, and driving sales conversions. This role focuses on day-to-day sales execution, client engagement, product placement, and market intelligence to support business growth.

Key Responsibilities

Field Sales & Merchandising * Execute sales plans and targets assigned by the Business Development Officer. * Visit assigned customers, outlets, partners, or client locations regularly. * Promote company products and services through direct engagement and demonstrations. * Ensure proper product display, branding, and merchandising standards where applicable.

• Monitor stock availability, usage, or service adoption at customer locations. Sales Support & Lead Conversion * Follow up on leads generated by the Business Development Officer and marketing team. * Assist in converting prospects into active customers through on-site engagement. * Support pricing discussions and negotiations within approved guidelines.

• Collect orders, service requests, or subscriptions and ensure proper documentation. Market Intelligence & Feedback * Gather market information on customer needs, competitor activities, pricing, and trends. * Report customer feedback, objections, and product performance to the Business Development Officer. * Identify upselling and cross-selling opportunities during field visits.

Customer Relationship & After-Sales Support * Build and maintain positive relationships with customers and channel partners. * Provide basic after-sales support and ensure customer concerns are promptly escalated. * Follow up on deliveries, installations, or service activations to ensure customer satisfaction. Reporting & Coordination * Submit daily and weekly field activity and sales reports.

• Maintain accurate records of visits, sales, and customer interactions in the CRM or sales tracker. * Work closely with the Business Development Officer to align field activities with growth objectives.

Requirements

& Qualifications * OND/HND/Bachelor’s degree in Business, Marketing, or related field. * 1–3 years of experience in sales, merchandising, or field sales (tech, FMCG, or services preferred). * Comfortable with fieldwork, customer visits, and target-driven environments. * Basic understanding of sales processes and customer engagement.

• Good communication and interpersonal skills. * Ability to work under minimal supervision. Key Skills & Competencies * Field Sales Execution * Merchandising & Product Presentation * Customer Engagement * Reporting & Sales Tracking * Market Intelligence Gathering * Team Collaboration Performance Indicators (KPIs) * Sales volume and target achievement * Number of field visits completed * Lead conversion rate * Product visibility and placement compliance * Customer feedback and retention