Senior Marketing & CSI Executive

Marketing:

• Drive Strategic Initiatives: Lead and execute proactive commercial workshops, innovation days, and strategic flavor projects in close collaboration with Sales, R D, and regional counterparts.
• Market Trend Leadership: Conduct high-level strategic analyses using market intelligence platforms (Mintel, Euromonitor etc...) to identify emerging macro-trends, white spaces, and consumer flavor preferences. Translate data into actionable market strategies and commercial flavor/ concepts proposals
• Concept Storytelling Client Engagement: Develop high-impact marketing materials and presentations (Microsoft PowerPoint/Canva etc) by using storytelling to convey flavor concepts; and travel with sales for presentations as request.
• Product Knowledge Management: Manage the strategic entry of new product launches into internal databases and co-lead comprehensive tasting and evaluation sessions for competitive bench markings and client prototypes. CSI (Consumer Sensory Insights):
• End-to-End Research Ownership: Design, manage, and execute local quantitative and qualitative consumer and sensory research studies for Vietnam (e.g., concept-product tests, usage attitudes, sensory mapping, consumer language probing) to guide strategic flavor development.
• Strategic Collaboration: Assist and support CIMR Asia Leader on regional led strategic projects and Vietnam CSI Manager on local strategic research and setting direction for actionable learning plans for Vietnam.
• Insight Activation: Interpret consumer data, synthesize findings into strategic recommendations, and present actionable insights to key internal and external stakeholders.
• Vendor Agency Management: Own relationships with external market research agencies, ensuring research methodologies, deliverables, and budgets align with business objectives.
• Methodological Excellence: Introduce and implement advanced sensory/consumer research tools and global best practice guidelines to elevate local research capabilities. Others:
• Identify and report issues in a timely manner with proactive recommendations for resolution.
• Prepare and submit weekly or monthly updates to supervisors on project progress and assigned responsibilities.
• Perform any other job-related duties and responsibilities as assigned from time to time.
• Implement and conform with all established quality, safety and environmental management system requirements.
• Support and comply with the implemented quality, safety and environmental management system.
• Comply with all applicable company procedures, policies and legal requirements.
• Comply with Takasago Group’s Charter of Corporate Behavior and Code of Conduct standards.