VP for Enrollment Management

Vice President for Enrollment Management Woodward Academy is Atlanta at its very best. We intentionally bring together students from diverse backgrounds, perspectives, and experiences, creating a richer learning community and exceptional academic opportunities. Our students and graduates are caring and compassionate global citizens who are a microcosm of what the world should be.

Woodward Academy seeks a strategic, innovative, and results-driven Vice President for Enrollment Management to lead the Academy's enrollment strategy and provide executive oversight of admissions across its campuses and school divisions. This senior leadership position plays a critical role in advancing enrollment growth, strengthening student retention, enhancing the family experience, and supporting the Academy's long-term financial sustainability.

POSITION SUMMARY

The Vice President will lead the development and execution of comprehensive enrollment strategies, oversee admissions operations, and leverage market intelligence, technology, and data analytics to drive informed decision-making. Working collaboratively with academic and administrative leadership, this individual will identify opportunities for growth, strengthen operational effectiveness, and ensure enrollment practices align with the Academy's mission and strategic priorities.

As a member of the senior leadership team, the Vice President will serve as a key advisor to the President and provide the vision, leadership, and accountability necessary to advance the Academy's enrollment objectives. SPECIFIC DUTIES INCLUDE: Strategic Enrollment Management: Develop and execute Academy-wide enrollment strategies, establish annual and long-term enrollment goals, and lead forecasting and planning to support institutional sustainability.

Admissions Leadership: Provide executive oversight of admissions operations across all campuses and school divisions, ensuring consistent practices, effective processes, strong team performance, and accountability for results. Recruitment and Market Positioning: Lead recruitment and enrollment initiatives, evaluate market trends and competitive positioning, and collaborate with Marketing and Communications to strengthen prospective family engagement.

Student Retention and Family Experience: Partner with academic leadership to develop retention strategies, analyze attrition and reenrollment trends, and identify opportunities to enhance family satisfaction and the overall enrollment experience. Data Analytics and Technology: Establish and monitor enrollment performance indicators, leverage admissions technology and analytics, and implement process improvements that enhance efficiency, service delivery, and decision-making.

Financial Planning: Collaborate with Finance on enrollment projections, tuition revenue forecasting, financial aid strategies, and resource planning to support institutional financial objectives. Executive Leadership and Collaboration: Serve as a strategic partner to the President and senior leadership, foster collaboration across departments, oversee departmental budgets and resources, and represent the Academy in relevant professional and community partnerships.

Performance and Accountability: Establish measurable goals related to enrollment growth, retention, admissions conversion, financial performance, operational effectiveness, and leadership development. Regularly assess results and implement strategies for continuous improvement.

REQUIRED SKILLS

Strategic Leadership: Ability to develop and execute forward-thinking strategies that align enrollment objectives with institutional priorities and long-term sustainability. People Leadership: Proven ability to lead, develop, motivate, and hold teams accountable while fostering a collaborative, high-performing environment.

Analytical and Financial Acumen: Strong ability to interpret enrollment data, evaluate market trends, develop forecasts, and translate findings into actionable strategies. Technology and Innovation: Proficiency with admissions management systems, CRM platforms, reporting tools, and emerging technologies, including automation and artificial intelligence, to improve efficiency and decision-making.

Communication and Relationship Management: Exceptional written, verbal, and interpersonal communication skills, with the ability to engage effectively with families, faculty, staff, executive leadership, and external partners. Collaboration and Influence: Ability to build productive relationships across departments, influence organizational decisions, and lead initiatives in a complex, multi-campus environment.

Operational Excellence: Strong organizational, problem-solving, and change management skills, with a commitment to continuous improvement and measurable results. Professional Judgment: Demonstrated integrity, discretion, sound decision-making, and commitment to confidentiality, fairness, and the Academy's mission and values.

MINIMUM JOB QUALIFICATIONS: Bachelor's degree from an accredited institution required; master's degree in education, educational leadership, business administration, enrollment management, or a related field preferred. Minimum of five (5) years of progressive experience in enrollment management, admissions, student recruitment, or a closely related field.

Minimum of three (3) years of demonstrated leadership experience, including supervision of personnel, strategic planning, and operational management. Experience developing and executing enrollment strategies, managing admissions operations, and achieving measurable enrollment objectives. Demonstrated experience with enrollment forecasting, data analysis, performance metrics, and technology-driven process improvements.

Strong understanding of recruitment, admissions, student retention, and enrollment-related financial planning. Experience in an independent school or PK–12 educational environment is a plus. The VP for Enrollment Management position is an exempt status, 12-month position. Woodward Academy is dedicated to providing a safe, drug-free environment for its students, faculty, and staff.

Accordingly, Woodward has adopted a drug-free workplace policy, which includes substance abuse testing of all employees and applicants, in accordance with applicable state law. As such all offers of employment are contingent upon the satisfactory completion of pre-employment requirements which include background checks and substance testing.

Equal Opportunity Employer