Senior Trade Marketing Executive

Key Responsibilities

Plan and execute trade marketing campaigns, product launches and channel activation programs. Manage roadshows, dealer meetings, conferences, training events and in-store activations. Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution. Develop and manage POSM, merchandising materials, sales tools and promotional assets.

Monitor project timelines, budgets, logistics and operational requirements. Analyze campaign performance and prepare reports with actionable recommendations. Support vendor sourcing, quotation comparison, purchase order processing and budget tracking. Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Requirements

Bachelor's Degree in Marketing, Business, Communications or related discipline. Minimum 4-6 years of relevant experience in trade marketing or channel marketing. Strong understanding of retail execution, B2B2C marketing and campaign management. Excellent project coordination, communication and stakeholder management skills.

Proficiency in Microsoft Excel and PowerPoint. Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage. Fluent in English and Bahasa Malaysia.