Sales Manager (China)

Position Title: Sales Manager (Guangzhou/ Beijing /Wuhan/Shen. Yang) Headcount: Multiple (Urgent) Reporting To: Country Manager Role Purpose: Drive market expansion for Addiction Pet Foods in the assigned region by identifying, appointing, and developing high-quality distributors, while directly managing key retail and veterinary accounts to accelerate brand penetration and sales growth within assigned territories.

Key Responsibilities

Distributor Mapping & Appointment: Identify and map potential distributors across assigned regions (e.g. Shanghai, Beijing, Guangzhou, Chengdu clusters). Evaluate distributor capabilities (coverage, portfolio, financial strength, channel access). Lead onboarding, negotiation, and appointment of distributors. Distributor Development & Performance Management: Expand company portfolio within appointed distributors.

Set sales targets, coverage KPIs, and growth plans with distributors. Monitor distributor performance (sell-in, sell-out, inventory health). Ensure strong execution discipline and market coverage. Channel Expansion & Retail Coverage: Develop distributors to expand into: Premium pet stores Specialty retailers Veterinary clinics/hospitals Ensure focus on high-value and right outlets, not just numeric distribution.

Training & Field Coaching: Conduct product and brand training for distributor sales teams. Accompany distributor reps in the field to: Improve sales pitch effectiveness Strengthen in-store execution Drive conversion at store level Key Account Management: Directly manage and develop key accounts, including: Top pet retail chains Premium independent stores Veterinary clinics / hospital groups Build strong relationships and drive sell-out performance.

Market Intelligence & Execution: Provide insights on: Competitor activities Pricing, promotions, and consumer trends Ensure execution of brand positioning and pricing strategy.

Requirements

Bachelor’s degree in Business, Marketing, or related field. 3-6 years of experience in: Pet food distributor & key account management. Proven experience in: Distributor appointment & management. Channel development and field execution. Strong understanding of: China pet / veterinary channels (preferred). Willingness to travel extensively within assigned territory.

Success Profile: Strong sales-driven mindset with ownership of territory growth. Hands-on, able to work both strategically and in the field. Capable of influencing distributors and driving execution through others. Comfortable managing both B2B (distributors) and B2C touchpoints (retail/vet). KPIs: Sales Target achievement.

Distributor Appointment & Mapping. Key account performance. Training effectiveness & Field Execution Quality. 岗位目的（Role Purpose） 通过在指定区域内识别、引进并发展高质量经销商，同时直接管理重点零售及兽医渠道客户，推动 Addiction Pet Food Inc. 宠物食品业务/快消品市场的市场拓展，加速品牌渗透率与销售增长。 主要职责（Key Responsibilities） 1. 经销商布局与开发（Distributor Mapping & Appointment） 在指定区域（上海、北京、广州、成都、武汉）(北京、广州、 沈阳）识别并规划潜在经销商 评估经销商能力（覆盖范围、产品组合、资金实力、渠道资源） 负责经销商的引入、谈判及签约 2.

经销商发展与绩效管理（Distributor Development & Performance Management） 在已合作经销商体系中扩大公司产品组合 与经销商制定销售目标、覆盖KPI及增长计划 监控经销商表现（进货、出货、库存健康度） 确保执行力及市场覆盖到位 3. 渠道拓展与终端覆盖（Channel Expansion & Retail Coverage） 推动经销商拓展以下渠道： 高端宠物门店 专业零售渠道 兽医诊所 / 宠物医院 聚焦高价值与优质门店，而非单纯数量扩张 4. 培训与一线辅导（Training & Field Coaching） 为经销商销售团队提供产品及品牌培训 陪同销售人员拜访市场，以： 提升销售话术 加强门店执行 提升终端转化率 5.

重点客户管理（Key Account Management） 直接管理及发展重点客户，包括： 大型宠物连锁零售商 高端独立门店 兽医诊所 / 医院集团 建立长期合作关系并推动终端销售 6. 市场信息与执行（Market Intelligence & Execution） 提供市场洞察，包括： 竞争对手动态 价格、促销及消费趋势 确保品牌定位及价格策略有效执行 岗位要求（Requirements） 本科及以上学历，商科、市场营销或相关专业 3–6年相关经验： 宠物食品经销商及大客户管理经验 具备以下实操经验： 经销商开发与管理 渠道拓展与市场执行 熟悉中国宠物/兽医渠道者优先 能接受频繁出差 成功画像（Success Profile） 强烈的销售导向及业绩责任感 既能做策略规划，也能深入一线执行 具备影响经销商并推动执行的能力 能同时管理B2B（经销商）与B2C（终端/兽医）渠道 关键绩效指标（KPIs） 销售目标达成率 经销商开发与布局完成度 重点客户业绩表现 培训效果与一线执行质量