Performance Marketer

Performance Marketer Location: Vasai, Mumbai, Maharashtra Job Type: Full-time Experience: 1+ Years # Job Description: We are looking for a Performance Marketer to join our dynamic team at SYNOVATIVE, a creative digital marketing agency specializing in real estate brands. The Performance Marketer will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns across platforms such as Meta and Google Ads.

The role requires a strong understanding of lead generation, campaign performance, audience targeting, conversion optimization, and data analysis. The ideal candidate should be data-driven, proactive, performance-oriented, and comfortable taking ownership of campaigns from setup to reporting and optimization. # Job Requirements: Minimum 1 year of experience in Performance Marketing / Paid Digital Marketing Strong hands-on experience with Meta Ads / Facebook & Google Ads – Must Have Preferable experience in Real Estate and/or E-commerce Good understanding of lead generation and conversion campaigns Experience with audience targeting, retargeting, campaign testing, and optimization Understanding of metrics such as CPL, CPA, CTR, CPC, Conversion Rate and ROAS Experience analyzing campaign data and identifying opportunities for improvement Ability to manage campaign budgets and distribute spends effectively Understanding of Meta Pixel, Conversion Tracking, Google Analytics and basic tracking concepts Ability to work with creative and content teams to improve ad performance Strong analytical and problem-solving skills Ability to take ownership of assigned campaigns and clients Self-motivated and comfortable working with minimal supervision Willingness to learn new advertising platforms, tools, and AI-based marketing solutions Comfortable working in a fast-paced digital marketing agency environment Strong communication and reporting skills Requirements Plan, launch, manage, and optimize Meta and Google Ads campaigns Manage paid campaigns for real estate projects and other assigned clients Develop campaign strategies based on project objectives, target audience, location, budget, and business goals Conduct audience research, targeting, retargeting, and segmentation Monitor campaign performance and make regular optimization decisions Test different audiences, creatives, ad copies, formats, placements, and campaign objectives Track and analyze key performance metrics including CPL, CTR, CPC, CPA, conversions and ROAS Identify poor-performing campaigns and implement corrective actions Manage and monitor daily/weekly campaign budgets Coordinate with the SMM, Graphic Design, Video Editing, Content, and Sales teams for performance creatives and campaigns Provide creative teams with performance insights to identify what types of ads and content are working Monitor lead quality and coordinate with the sales/client servicing team to understand campaign outcomes Review landing pages, lead forms, WhatsApp flows, and conversion journeys and suggest improvements Set up and monitor conversion tracking, pixels, events, and other relevant tracking requirements Prepare weekly/monthly performance reports with insights, observations, and an action plan Stay updated with changes in Meta, Google Ads, digital advertising trends, and industry best practices Research and implement new campaign strategies, tools, and AI solutions to improve campaign efficiency Take complete ownership of campaign performance for the assigned client portfolio Benefits Work with Real Estate Brands: Get hands-on experience managing campaigns for real estate projects and brands.

End-to-End Performance Marketing Exposure: Work across strategy, campaign setup, optimization, reporting, and conversion improvement. Learning & Growth: Continuous exposure to new platforms, advertising strategies, tools, and AI technologies. Creative & Performance Collaboration: Work closely with designers, video editors, SMM, content, and sales teams.

Ownership & Responsibility: Opportunity to independently manage campaigns and take ownership of client performance. Data-Driven Environment: Learn how campaign data, lead quality, and business results influence marketing decisions. Career Growth: Grow with a fast-moving digital marketing agency and take on greater responsibilities.

Agency Experience: Work on multiple brands, campaigns, industries, and marketing objectives. AI & Technology Exposure: Explore and implement AI tools to improve research, campaign analysis, creative testing, and marketing workflows. Company Culture: Participate in SYNOVATIVE's internal activities, social media content, shoots, reels, and behind-the-scenes initiatives.