Growth Associate

Growth Associate Experience: Fresh Graduates – 1 Year Location: Gulberg III, Lahore Work Mode: Onsite About the Role We are looking for a motivated, confident, and analytical individual to join our team as a Growth Associate. The ideal candidate should have a strong interest in mobile applications, digital marketing, market research, and the gaming industry.

This role involves working across multiple areas of mobile game growth, including market research, competitor analysis, app store optimization, user acquisition, and growth marketing. The candidate will be responsible for researching market opportunities, understanding user behavior, analyzing competitor strategies, and supporting initiatives that improve game visibility, attract new users, and drive overall growth.

This is a diverse role that requires curiosity, analytical thinking, creativity, and a willingness to explore different growth channels and strategies.

Key Responsibilities

Conduct market research to identify industry trends, market opportunities, audience preferences, and emerging trends in the mobile gaming industry. Research and analyze competitor games, including their features, marketing strategies, positioning, performance, and growth tactics. Explore opportunities to improve game visibility and discoverability across mobile application marketplaces.

Research relevant keywords, search trends, game titles, descriptions, and metadata to support app store visibility and organic growth. Assist in researching, planning, and executing user acquisition strategies to attract new users through different digital channels. Analyze audience behavior, market trends, and campaign performance to identify opportunities for improvement.

Monitor competitor marketing activities, promotional campaigns, and user acquisition strategies. Research potential target audiences, advertising platforms, and market segments for game promotion. Support growth marketing initiatives, campaign research, and experimentation to improve user acquisition and engagement. Conduct competitor benchmarking and prepare research reports with actionable recommendations.

Track relevant performance metrics and market developments to identify growth opportunities. Collaborate with internal teams to support game publishing, marketing, and overall growth initiatives.

Requirements

Bachelor's degree in Business Administration, Marketing, Media Sciences, Economics, or a related field. Fresh graduates or candidates with up to 1 year of relevant experience are encouraged to apply. Excellent verbal and written communication skills. Strong research, analytical, and problem-solving abilities. Confident personality with the ability to communicate and present ideas effectively.

Basic understanding of digital marketing, online platforms, and consumer behavior. Ability to research, interpret information, and draw meaningful conclusions. Proactive attitude with a willingness to learn different marketing and growth techniques. Interest in mobile applications, gaming, digital marketing, and emerging market trends will be an advantage.