Programmatic Sales Specialist

PROGRAMMATIC SALES SPECIALIST A Parent Media Co. Inc. (APMC) is looking for an experienced Programmatic Sales Specialist for CTV (connected TV) to join the team to support our Safe Streaming™ services, Kidoodle.TV ®, Glitch+™, Dude Perfect™, and our most recent and highly anticipated app, Victory+™ to support live streaming and sports highlights!

Who We Are: APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming™. We are a dynamic team that believes building a safe and premium streaming environment is a priority for everyone and every audience. We are growing rapidly because consumers love what we do and what we stand for.

Our culture is focused on trust, respect, hard work and celebrating the wins. As a team of incredibly passionate and dedicated individuals, we strive to inspire each other to build the best digital experience for all. Learn more about us at www.aparentmedia.com Check out our LinkedIn pages as well:

• APMC: https://www.linkedin.com/company/aparentmediacoinc
• Victory+: https://www.linkedin.com/company/victoryplustv/ Location: New York, NY Perks of the Family: A Parent Media Co. Inc. is more than a great place to work, we believe in the human behind every position and are here to support them in all areas of their life. We offer:
• Market / Experience-based Total Compensation
• Better Benefits Plan to cover all your Health, Dental, Vision and Wellness needs
• Parental Support including Paid Leave and Salary Top-up
• Flexible Work Environment to embrace our Diversity and Culture
• Flexible Work Hours, because it isn’t about the 9-5, it’s the great work you do
• Flexible Time Off so that you can respond to life when it happens
• Team Building Events to get to know our incredible team members
• And lots and lots of fun!

About YOU

As a Programmatic Sales Specialist for CTV, you will spearhead efforts to drive revenue growth by building and managing relationships with agencies, brands, and programmatic partners. You will take the lead in crafting and implementing a comprehensive sales strategy for our programmatic offering, ensuring alignment with market trends and client needs.

Additionally, your expertise in sports and live sports inventory will play a crucial role in developing unique value propositions for advertisers seeking to engage with audiences during high-impact live sports events. SKILLS + EXPERIENCE you bring include:

• Proven experience in programmatic sales, digital advertising, or media buying.
• Strong understanding of Connected TV advertising and programmatic ecosystems.
• Demonstrated ability to create and implement successful sales strategies.
• Expertise in sports and live sports inventory, with a track record of working on high-impact campaigns in this domain.
• Exceptional communication, negotiation, and relationship-building skills.
• Data-driven mindset with the ability to analyze campaign performance and make recommendations.
• Proficiency with demand-side platforms (DSPs), ad exchanges, and data-driven advertising strategies. Bonus Points If You Have
• Experience with sports media rights or live sports ad inventory.
• Background working in ad tech, streaming platforms, or digital broadcast environments.
• Familiarity with tools like DV360, The Trade Desk, or other major DSPs. What is the Role: As the Programmatic Sales Specialist, your key duties and deliverables will include:
• Develop and execute a strategic sales plan for our programmatic advertising offering to achieve and surpass revenue targets.
• Build and nurture relationships with advertisers, agencies, and programmatic partners to promote CTV solutions.
• Leverage experience with sports and live sports inventory to create customized advertising solutions that capitalize on the high engagement of live sports events.
• Serve as the primary point of contact for programmatic sales, addressing client needs and queries.
• Collaborate with internal teams to ensure seamless ad campaign execution.
• Analyze campaign performance metrics and provide insights to optimize future sales.
• Keep abreast of industry trends, technological advancements, and market demands within the CTV space, with a specific focus on sports and live sports.
• Educate clients on the benefits and capabilities of programmatic advertising in CTV. Join our fast-growing media, entertainment and technology team today! We're looking for someone with a sharp understanding of digital advertising and programmatic strategy—especially someone who thrives in the world of live sports. To be considered for this exciting and challenging role, please apply TODAY. A Parent Media Co. Inc. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.