Japan Field Marketing Professional for Confluent

IntroductionAt IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.Your role and responsibilitiesAs a Field Marketing Professional for Technology, you will combine deep knowledge of clients, their buying behaviors, and market trends to drive business outcomes. You will lead the orchestration and effective landing of marketing campaigns, collaborating with technology sales and customer success managers to accelerate growth. Your primary responsibilities will include:

• Lead Campaign Orchestration: Lead the design and execution of marketing campaigns to meet business outcomes, providing feedback to product marketing and demand strategists for ongoing improvement.
• Collaborate with Sales: Participate in sales cadence meetings to analyze pipeline gaps, identify root causes, define corrective actions, and scout opportunities.
• Support Route-to-Market Design: Contribute to the design and enablement of route-to-market strategies, with emphasis on emerging growth areas.
• Co-own Marketing Initiatives: Co-own marketing-led initiatives with business unit leaders, driving growth and revenue expansion.
• Contribute to RLM Planning: Participate in RLM planning and event execution, including seller enablement and post-event follow-up actions.Required technical and professional expertise• Client Buying Behavior Knowledge: Experience with analyzing client buying behaviors, understanding how they are influenced, and identifying channels to reach them.
• Market Product Expertise: Experience in understanding priority market products and lead offerings, including how they uniquely solve client needs and differentiate from competitors.
• Campaign Orchestration Skills: Experience with designing and executing marketing campaigns to meet business outcomes, including providing feedback for ongoing improvement.
• Sales Collaboration Expertise: Experience participating in sales cadence meetings to analyze pipeline gaps, identify root causes, and define corrective actions.
• Route-to-Market Design Knowledge: Experience contributing to the design and enablement of route-to-market strategies, with emphasis on emerging growth areas.Preferred technical and professional experience
• Data Analysis Expertise: Experience with leveraging data and account insights to inform marketing strategies and accelerate growth.
• Event Execution Knowledge: Experience contributing to event execution, including seller enablement and post-event follow-up actions.
• Emerging Growth Area Expertise: Experience supporting route-to-market design and enablement, with emphasis on emerging growth areas. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.