Job description
亮点 / Highlights: Be a founding team member in a high-growth market with massive upside. Direct impact on business outcomes — your work shapes Keeta Brazil's growth trajectory. Accelerated career development in a global, multi-cultural team.
岗位职责 / Duties:
- Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users.
- Develop user segmentation and tagging systems; design targeted retention campaigns by cohort, order frequency, and behavioral signals.
- Develop promotion & campaign plans aligned with local consumption habits, including "explosive product". Design and implement gamification strategies (progress bars, streaks, missions, rewards) that increase frequency and stickiness across user segments.
- Own the loyalty and current user incentive program: design tiered benefits, track engagement, and iterate based on data.
- Develop multi-channel touch strategies (Push/SMS/In-app messages) balancing engagement & user fatigue
- Collaborate with the merchant, product, and others teams to align resources and promote project implementation.
- Adapt retention playbooks to the Brazilian market context, accounting for local habits, holidays, and behavioral patterns.
任职要求 / Requirements:
- At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
- Well-versed in growth hacking techniques, with hands-on experience in customer retention, campaigns, UX, and subsidy plans.
- Proficient in data analysis tools and able to perform attribution analysis using data.
- Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
- Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.