Marketing Manager

JOB DESCRIPTION: RESPONSIBILITIES: Four Main Responsibilities: Job Weighting%

• Main Responsibilities 30%
• Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives. 30%
• Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs. 30%
• Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication. 10%
• Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs. Major Responsibilities/Activities:
• Consumer insight exploration and translate business objective into brand objective and communication strategy.
• Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication.
• Implementing and activating marketing programs of assigned products.
• Leading brand team to develop effective communication toolkit.
• Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan.
• Responsible for advertising, campaign to build brand preference.
• Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance.
• Holding the subordinates accountable for their tasks and coaching them towards action.

REQUIREMENTS

Industry experiences:

• Bachelor degree in Marketing or related major, healthy care industry is preferred Position experiences:
• Knowledge of the latest Marketing trends, tools and methodologies.
• A sound understanding of product portfolio management, solid in experience in new product launch and brand management.
• At least 7-8 years of experience in a Marketing position
• At least 3 years of management experience Language Skills ：
• Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing) Computer Skills:
• Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data. Other Special requirement:
• Proactive and prompt response to market & competition environment.
• Passionate, creative and innovative way of thinking.
• Clear business sense. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable