Baseball CPL General Manager

This isn’t just a job running a baseball team. It’s an opportunity to continue to build something special. The Holly Springs Salamanders are looking for a dynamic, creative, and driven leader to take the reins as General Manager. We want someone who thinks big, challenges the status quo, and knows how to turn a summer night at the ballpark into an experience fans can’t wait to repeat.

You’ll lead the team on and off the field – driving ticket sales, creating unforgettable promotions, building a winning culture, and finding new ways to connect with our community. You’ll be the face of the Salamanders, the energy behind our organization, and the person responsible for making our ballpark one of the best places to be all summer.

Responsibilities Include

Oversee all business operations of the Coastal Plain League club including development of annual budget, organizational charts, goals and objectives for each department. Effectively communicate with Vice President – CBC Sports regarding status of clubs’ business affairs. Develop and implement a plan for increasing tickets, sponsorship and special event revenue.

Identify local businesses to engage and commit to strengthening relationships with community business leaders. Work with Vice President to develop a creative marketing campaign that includes print ads, television ads, radio ads, a vigorous website, and unique marketing tactics. Develop innovative promotional campaigns that strategically integrate with marketing, business communications, corporate sponsorship, group sales, in-game entertainment, and community relations to drive ticket sales and expand media reach.

Design promotions that provide fun, affordable, family-friendly in-game entertainment. Maintain ongoing management of game/event entertainment in the ballpark to deliver a consistently superior, innovative and fresh approach and to ensure maximum enjoyment by our fans. Manage the Club's brand by ensuring compliance with logo usage specifications for all merchandise used by the organization or approved usage by outside parties (e.

g. corporate partners, group outings, etc.) Oversee the daily editing of the Club's website and make suggestions for the ongoing improvement of its content. Provide leadership, guidance and training to sales team staff. Work with staff to develop sustainable ticket campaigns, group ticket plans and pricing strategy. Recruit and hire outstanding personnel to fill all available positions.

Develop job descriptions for each full-time staffer and requirements for each job, including priority task lists. Maintain strong and positive relationships with full-time, part-time and seasonal staff. Conduct annual performance reviews with each full-time staff member. Oversee relations between the Club and its concessionaire.

Evaluate the concessionaire/concession sales on an annual basis and provide suggestions for improvement. Be the liaison between the Club and the Town of Holly Springs. Will oversee all full-time and seasonal staff members of the Holly Springs Salamanders.

Requirements

Minimum of 4 years’ experience working as either general manager, assistant general managers, or sales manager. Experience working with ticket systems, with Ticketmaster being the preferred vendor. A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

EEO Statement: Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement: Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV , WRAZ-TV , WRAL News+ ( WNGT-CD ), WRAL-FM , WRAL-HD2 , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCMC-HD4 , Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV , The Durham Bulls Baseball Club , Bull City Hospitality , and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.