Vice President, Player Growth and Experience

Alberta, CanadaFull-timePosted Sep 25, 2026

Job description

The Vice President, Player Growth & Experience serves as the executive accountable for WCLC's end-to-end player growth agenda and the revenue outcomes it generates. This mandate spans product strategy, digital experience, retail, marketing, engagement, and omnichannel performance, bringing every significant player-facing lever together under a single enterprise vision.

As a member of the Executive Leadership Team, the successful candidate will shape how WCLC attracts, acquires, engages, retains, and grows its customer base, aligning investments, priorities, and performance measures across the organization to deliver sustainable results.

Description copied from Western Canada Lottery Corporation's careers page. Read the full posting before you apply.

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