Digital and Social Media Specialist

This is a hands-on role focused on creating digital content, executing approved campaigns, and keeping our digital presence polished and current. Your daily pursuits Create, schedule, and publish approved content for Instagram, TikTok, Facebook, and Pinterest, maintaining our distinctive voice and visual style. Maintain and execute the approved social and digital content calendar.

Gather information, coordinate assets, and keep deadlines moving. Even mischief needs a schedule. Photograph and film rooms, gardens, dining, spa, and events. Know when to capture the grand entrance and when the cocktail deserves its own close-up. Edit short-form videos, Stories, and carousels that earn attention and reward curiosity.

Bring fresh content ideas to marketing leadership for review. Respond daily to comments, messages, mentions, and tags using brand guidelines and sound judgment. Route guest requests and sensitive matters to the appropriate hotel teams. Build and test emails in Revinate using approved campaign briefs, audiences, and offers.

Coordinate approvals, schedule sends, and compile results. Make approved website updates to offers, event listings, imagery, and copy. Check dates, details, and booking links. Beautiful pages should also work beautifully. Prepare and deliver approved copy, imagery, video, and landing-page information to agency partners for paid search and social campaigns.

Track deliverables and flag delays or errors. Maintain approved updates to Google Business Profile and other business listings. Assist agency partners with requested website content and SEO updates. Execute assigned marketing activity for restaurants, bars, spa, room offers, seasonal happenings, and Parker Sessions at the Amphitheater.

Coordinate logistics for approved influencer and media visits, including itineraries, on-property arrangements, hosting, and follow-up. Track agreed content deliverables and share coverage with the team. Maintain approved email sign-up forms and event capture tools. Assist with contact imports and list housekeeping, following established consent and data-handling procedures.

Adapt approved creative for menus, digital screens, event listings, and promotional collateral. Proofread carefully. A misplaced apostrophe has nowhere to hide. Maintain the photography, video, and creative asset library, including file names, credits, and usage permissions. Monitor online reviews, prepare responses using approved guidance, and coordinate guest concerns with guest services and hotel leadership.

Compile monthly social, email, website, and campaign reports using agreed metrics. Flag trends, highlight strong content, and suggest practical improvements for review. We appreciate a beautiful post. We also appreciate knowing what it accomplished. You have a certain way about you One to three years of experience in social media, content creation, or digital marketing, ideally in hospitality, lifestyle, design, or luxury.

A portfolio that shows taste, imagination, and an understanding of the brand behind the content. Strong photography and short-form video skills. You can spot the moment, capture it, and edit it. Confidence with Canva, CapCut, Lightroom, Adobe Creative Suite, or comparable tools. Familiarity with Meta Business Suite, Later, Sprout Social, or similar publishing and analytics platforms.

Experience building emails and updating website content. Familiarity with Revinate is a plus. A basic understanding of paid search, paid social, SEO, and campaign tracking, with the ability to support agency execution. Comfort compiling reports from social platforms, email tools, and Google Analytics 4. Excellent writing and proofreading skills. Natural wit, sound judgment, and captions that know when to stop. Strong organization and the ability to follow a brief, meet deadlines, and keep colleagues informed. Ease with guests, creative partners, and hotel teams. Good manners travel well here. Availability to work on property, including occasional evenings, weekends, and holidays for events and content coverage. A bachelor’s degree in marketing, communications, or a related field is preferred. Show us your eye Send your résumé and a portfolio. We’d like to see Parker through your eyes. Hourly Rate Range is $24-$26