General Manager

About the Role

We are seeking an experienced and commercially driven General Manager to lead and grow our business operations in Uganda. Direct, hands-on experience in agrochemical distribution is essential.

Key Responsibilities

Take full ownership of the company’s profit and loss (P&L), commercial performance, and overall business growth in Uganda. Commercial Strategy & Market Development: Develop and execute the go-to-market strategy, including brand positioning, marketing campaigns, and distribution expansion across key agricultural sectors such as coffee, maize, sunflower, beans, banana, and horticulture.

Distribution Network Development: Build and manage a nationwide network of agro-dealers and distributors serving smallholder farmers, while developing direct relationships with commercial farms, coffee estates, cooperatives, and outgrower schemes. Strategic Account Management: Secure, develop, and grow key accounts within the coffee and maize value chains, supported by effective local technical services.

Team Leadership & Development: Recruit, lead, and develop the local team, including market development and customer service personnel, warehouse and logistics staff, and agronomists. Supply Chain & Logistics Management: Oversee imports and supply chain operations into Uganda, including logistics through the Mombasa and Dar es Salaam corridors.

Lead decisions regarding local warehousing, including in-house facilities or third-party logistics solutions. Product Registration & Compliance: Drive and maintain the company’s product registration portfolio in Uganda, ensuring it remains a key strategic business asset. Board & Headquarters Liaison: Serve as the primary point of contact between the Ugandan operation and the Board of Directors, ensuring effective communication, reporting, and strategic alignment.

International Coordination: Travel frequently between Uganda and China to coordinate business priorities, report on performance, and align local operations with headquarters. Candidate Requirements Must be a Ugandan national. Approximately 10–15+ years of professional experience, ideally combining substantial commercial experience with the drive and energy to build and scale a business.

Direct, hands-on experience in agrochemical distribution is essential. Proven track record in sales, logistics, distribution network management, or commercial business development. Strong understanding of Uganda’s agricultural input distribution landscape and the channels through which products reach agro-dealers, distributors, commercial farms, and smallholder farmers.

Demonstrated leadership and people-management skills, with the ability to recruit, develop, and lead a local team. Fluent in English, with the ability to communicate effectively with international headquarters. Proficiency in Mandarin Chinese is a strong advantage. Willingness and ability to travel frequently between Uganda and China.

Experience in agrochemicals, crop protection, fertilisers, coffee, maize, plantation agriculture, or smallholder farming is advantageous. Strong commercial leaders from other sectors may also be considered, provided they meet the essential agrochemical distribution requirement. The Ideal Candidate The ideal candidate is a commercially minded leader who combines strategic thinking with a hands-on approach to business development.

They will be comfortable taking ownership of financial performance, building distribution networks, managing supply chains, developing key accounts, and leading a growing local operation. This is an opportunity to take a leading role in developing and expanding a business in Uganda, with direct engagement with international leadership and significant responsibility for long-term commercial success.

Application Notice: Kindly consider your application unsuccessful should you not be contacted within 7 working days.