CRM & Lifecycle Marketing Manager

The CRM & Lifecycle Marketing Manager leads acquisition, owned channel communication, and performance optimization for Broadway Direct’s opt-in patron database. This role is responsible for growing and activating Broadway Direct’s audience across email, SMS, direct mail, in-app messaging, and emerging owned channels. The Manager ensures that CRM programs are strategically aligned with revenue goals, operationally sound, and continuously optimized to improve engagement, retention, and conversion.

This position serves as the central owner of lifecycle marketing—from acquisition and onboarding to abandonment recovery and loyalty touchpoints—and partners cross-functionally to drive measurable revenue impact.