CRM & Lifecycle Marketing Manager

Role Summary

A Gaming Company is seeking a Retention Architect with a mininum of 3 years Experience. We aren’t looking for a support specialist; we need a data-driven marketer who understands how to map player behaviour to revenue. You will own the technical execution of automated customer journeys, using data-led decision-making to minimize churn and maximize Player Lifetime Value (LTV).

Only candidates who have managed budgets or tracked ROI/LTV will be considered.

Key Responsibilities

Design, build, and deploy complex, multi-stage automation workflows (onboarding, churn prevention, and reactivation). Behavioural Segmentation: Use RFM modelling (Recency, Frequency, Monetary) to segment players and deliver hyper-personalized offers. Technical Campaign Execution: Manage the "Marketing Stack" to deploy multi-channel campaigns across Email, SMS, Web-Push, and In-App triggers.

Performance Analysis: Track and optimize technical KPIs including ARPU , Retention Cohorts , Conversion Rates , and Bonus Spend Efficiency . A/B Testing: Lead a rigorous testing culture to optimize subject lines, CTA buttons, and incentive structures.

Requirements

Minimum 3 years of Performance Marketing or CRM Marketing experience. Tool Proficiency (Mandatory): Hands-on experience with marketing automation tools like Braze, Clever. Tap, Web. Engage, or Mo. Engage . (Note: Experience with general helpdesk tools like Zendesk is not sufficient). Analytical Skills: Intermediate to Advanced Excel (Pivot tables, V-lookups) or SQL to interpret player data.

Copywriting for Conversion: Ability to write high-converting, direct-response copy for push notifications and SMS. Industry Background: Previous experience in i. Gaming, Fin. Tech, or E-commerce is highly preferred.