Account Executive

A. Business Development & Customer Acquisition ● Identify and pursue new business opportunities among SMEs, corporate organizations, institutions, event organizers, agencies and other potential customers. ● Build and maintain a pipeline of prospective clients through referrals, networking, direct outreach, social media and other relevant channels.

● Research target organizations, identify decision-makers and initiate professional sales conversations. ● Promote the company’s printing, branding and corporate identity services to prospective customers. ● Develop relationships with corporate and institutional clients to generate recurring and project-based business.

B. Client Engagement & Needs Assessment ● Engage prospective and existing customers to understand their business objectives, branding needs, project requirements, timelines and budgets. ● Recommend relevant printing, promotional and branding solutions based on customer requirements. ● Explain service options, production considerations, pricing and delivery expectations clearly.

● Maintain consistent communication throughout the customer’s buying journey. ● Respond promptly and professionally to enquiries, requests and customer concerns. C. Sales Conversion & Account Management ● Convert qualified enquiries and prospects into confirmed orders and paying customers. ● Prepare and follow up on quotations, proposals and commercial offers in coordination with relevant internal teams.

● Negotiate pricing and commercial terms within approved company guidelines. ● Maintain relationships with existing accounts, identify additional needs and encourage repeat purchases. ● Monitor client satisfaction and address routine concerns, escalating production or delivery issues where necessary. ● Develop opportunities for long-term accounts, repeat orders and referrals.

D. Sales Pipeline & Lead Follow-Up ● Maintain an accurate and up-to-date record of prospects, enquiries, quotations, negotiations and confirmed orders. ● Follow up consistently with prospective customers to improve conversion rates and prevent viable opportunities from being lost. ● Track each opportunity through the sales process, from initial contact to order confirmation and post-sale follow-up.

● Prioritize prospects based on business potential, urgency, customer requirements and likelihood of conversion. ● Maintain an organized customer database and document all relevant interactions. E. Quotations, Orders & Internal Coordination ● Work with the relevant teams to obtain accurate pricing, specifications, production timelines and delivery information.

● Ensure customer requirements are properly documented and communicated before an order is confirmed. ● Coordinate with design, production, operations and finance teams to support smooth order execution. ● Keep customers informed about order progress, approved changes and expected delivery timelines. ● Confirm that customer expectations and commercial commitments are aligned with the company’s approved capabilities and processes.

F. Market Research & Business Opportunities ● Monitor the market for organizations, events and businesses with potential printing, promotional and branding requirements. ● Identify customer segments, seasonal opportunities and relevant industry developments. ● Monitor competitor offerings, market pricing and customer preferences.

● Share market intelligence and customer feedback with the Sales & Marketing Manager. ● Recommend practical approaches for reaching new customer segments and improving sales opportunities. G. Sales Reporting & Target Achievement ● Work toward agreed monthly and quarterly sales, customer acquisition and revenue targets.

● Submit regular reports on prospecting activities, leads generated, meetings, quotations, conversions and revenue. ● Track follow-up activities and identify obstacles affecting sales progress. ● Provide accurate information to support sales forecasting and management decisions. ● Take ownership of assigned accounts, sales opportunities and agreed performance objectives.

H. Professional Representation & Accountability ● Represent Effloresce Nigeria Limited professionally in customer meetings, presentations, networking activities and business engagements. ● Maintain confidentiality of customer information, pricing and company records. ● Follow approved sales processes, pricing policies and commercial procedures.

● Avoid making unauthorized commitments regarding pricing, specifications, production or delivery. ● Demonstrate integrity, accountability and a customer-focused approach in all business dealings.

Requirements

● Bachelor's degree or HND in Marketing, Business Administration, Sales, Mass Communication or a related discipline. ● Proposed 2–5 years of relevant experience in account management, B2B sales, business development, customer acquisition or a related commercial role. ● Experience prospecting for customers, managing sales pipelines, preparing quotations and closing sales.

● Experience working with corporate clients, SMEs or institutional customers is an advantage. ● Experience in printing, branding, advertising, promotional products, creative services or related industries is an advantage. ● Demonstrated ability to build client relationships, understand customer needs and identify opportunities for repeat business.

● Familiarity with CRM systems, Microsoft Office and digital communication tools. ● Ability to organize multiple client accounts, enquiries and deadlines effectively.

Benefits

250,000 salary, Hybrid Work system