Sales Development Representative

● Lead Generation & Prospecting: Identify and generate prospective student leads through referrals, networking, social media, online research, outreach and other relevant channels. ● Student Engagement & Enquiry Management: Respond to enquiries from prospective students, understand their learning objectives and provide accurate information about available training programmes.

● Course Promotion & Sales: Promote business practical accounting courses, highlighting their relevance to working professionals, entrepreneurs and students seeking to strengthen their accounting skills. ● Lead Qualification: Assess prospective students based on their interests, learning needs, availability, readiness to enrol and suitability for the school's programmes.

● Sales Conversion & Follow-Up: Maintain regular communication with interested prospects, address concerns, follow up on pending decisions and encourage course registration. ● Relationship Building: Establish and maintain positive relationships with prospective students, existing learners, referral partners and potential corporate clients.

● Digital Sales & Social Selling: Use WhatsApp, phone calls, email, social media and other digital channels to generate leads, share course information and nurture prospective students. ● Corporate & Institutional Outreach: Identify opportunities to promote accounting training to businesses, entrepreneurs, organisations and institutions that may require practical accounting skills development.

● Promotional Campaign Support: Participate in marketing campaigns, outreach activities, information sessions and other initiatives designed to increase awareness and enrolment. ● Sales Presentations & Programme Explanation: Communicate course structure, learning outcomes, schedule, delivery options and registration procedures clearly and confidently.

● Sales Pipeline Management: Maintain an organised record of leads, enquiries, follow-ups, interested prospects, registrations and enrolment progress. ● Market Research & Opportunity Identification: Gather feedback on prospective students' training needs, competing programmes and market demand to identify opportunities for growth.

● Sales Reporting & Target Execution: Track lead generation, prospect engagement, follow-up activity and enrolment conversions, and work toward assigned sales targets. ● Professional Representation: Represent business professionally in all prospect interactions and contribute to a positive experience for prospective and enrolled students.

Requirements

● Bachelor's degree or HND in Business Administration, Marketing, Sales, Communications, Education or a related field. ● Experience in sales, business development, customer service, student recruitment, marketing or a related client-facing role is an advantage. ● Strong ability to identify, engage, qualify and convert prospective customers or students.

● Excellent verbal and written communication skills, with the confidence to explain training programmes and respond to enquiries. ● Strong persuasion, negotiation, relationship-building and customer-engagement skills. ● Ability to understand prospective students' needs and recommend relevant training programmes. ● Comfortable using phone calls, WhatsApp, email, social media and other digital tools for prospecting and follow-up.

● Good organisational and time-management skills, with the ability to manage multiple leads and follow-ups effectively. ● Basic computer skills and the ability to maintain accurate lead, enquiry and enrolment records. ● Proactive, self-motivated and comfortable working toward measurable sales and enrolment targets. ● Ability to work independently and collaborate with the school's training, administrative and marketing teams.

● Willingness to participate in networking, promotional activities, outreach and prospective-student engagement initiatives.