Business Development Manager – Machine Vision - UK/NL

As we continue expanding our presence in Europe, we are looking for a commercially driven Business Development Manager to grow our Machine Vision business across the UK and Benelux markets. Location: United Kingdom or Netherlands Key Responsibilities

1. Business Development & Sales Growth Identify, develop and secure new business opportunities across the UK and Benelux markets. Build and manage relationships with key customers, OEMs, machine builders, system integrators and distribution partners. Promote HIKROBOT machine vision products and solutions across industrial automation applications. Develop and execute regional business development strategies to achieve sales growth and revenue targets. Manage the complete sales cycle, from lead generation and opportunity qualification to technical discussions, quotations, negotiations and deal closure.
2. Channel & Partner Development Identify and develop new distribution channels and system integration partners. Support existing partners in business expansion, customer engagement and project development. Work closely with partners to generate new opportunities and strengthen HIKROBOT's regional market presence. Establish long-term strategic relationships with key industry stakeholders.
3. Technical Solution Selling Understand customer applications and technical requirements and recommend suitable machine vision products and solutions. Collaborate with internal technical and application engineering teams to support product demonstrations, proof-of-concept evaluations and project implementation. Support customers and partners in selecting suitable cameras, lenses, lighting, software and other vision components. Translate customer technical requirements into commercially viable solutions.
4. Market Intelligence & Business Planning Monitor market trends, customer demand, competitor activity and emerging machine vision applications. Identify growth opportunities in industries such as automotive, electronics, logistics, packaging, food & beverage and general manufacturing. Maintain an accurate sales pipeline, opportunity forecast and customer development plan. Participate in industry exhibitions, customer visits, partner meetings and technical events. Essential Requirements Minimum 3 years of direct experience in the machine vision industry, ideally in business development, technical sales, sales engineering or key account management. Proven hands-on commercial experience with machine vision products and applications, such as industrial cameras, smart cameras, 2D/3D vision, lenses, lighting or vision software. Bachelor's degree in Engineering, Automation, Electrical Engineering, Computer Science, Business or a related field. Experience working with industrial customers, OEMs, machine builders, system integrators and/or distributors. Proven ability to develop new customers, manage sales opportunities and build long-term business relationships. Strong commercial awareness, negotiation skills and a results-driven mindset. Strong communication, presentation and relationship management skills. Fluent English, both written and spoken. Willingness to travel regularly across the UK and Benelux region. Valid driving licence.

Preferred Qualifications

Experience with established machine vision or industrial automation companies. Existing customer, OEM, system integrator or distributor network within the UK and/or Benelux machine vision market. Good understanding of industrial communication and machine vision standards such as GigE Vision, USB3 Vision, GenICam and related technologies.

Experience developing distribution channels and working with technical system integrators. Dutch, French or other European language skills would be an advantage. At HIKROBOT, you'll have the opportunity to contribute to the growth of our Machine Vision business in a dynamic, international environment.

What We Offer

Join a fast-moving, technology-driven global company with strong momentum in industrial automation and machine vision. Be part of an expanding UK & Benelux team, with the opportunity to play a key role in shaping regional growth and market development. High level of ownership and autonomy in developing customer relationships, channels and business opportunities across the territory.

Competitive salary and performance-based incentives. Access to a broad and rapidly evolving portfolio of industrial machine vision technologies and solutions. Strong support from experienced technical, product and application engineering teams across Europe and headquarters. International working environment with significant opportunities for professional growth, wider responsibilities and career development as the regional team expands.