Merketer

Software Sales & Growth Marketer Summary We are looking for a dynamic and forward-thinking professional to spearhead our client acquisition efforts, enhance brand presence, and accelerate business expansion. This pivotal position serves as the vital link between our suite of custom technical solutions—spanning web applications, enterprise software, and digital platforms—and our diverse client base, which includes corporate entities, educational institutions, and independent entrepreneurs.

The successful candidate will be tasked with identifying new business opportunities, presenting our services compellingly, cultivating strategic alliances, and ultimately driving sustainable revenue growth.

Responsibilities

Actively source and secure B2B clients requiring custom software development, IT training, or digital transformation services through proactive outreach and targeted strategies. Engage directly with key decision-makers, including business owners and executives, via cold calls, site visits, and presentation meetings to articulate value propositions.

Collaborate closely with technical teams to craft compelling project proposals, sales decks, and commercial quotations that align with client needs. Oversee the entire sales lifecycle, guiding prospects from the initial contact phase through negotiations and final contract execution. Design and implement comprehensive digital marketing campaigns on platforms such as LinkedIn, Facebook, and Instagram to elevate brand visibility and generate high-quality leads.

Direct the production of engaging content, including promotional copy, success stories, video scripts, and visual assets that showcase our portfolio and service capabilities. Analyze campaign data and engagement metrics to refine strategies, optimize budget allocation, and maximize return on investment. Represent the organization at industry conferences, technology hubs, and business expos to foster connections and expand our network.

Cultivate and sustain long-term partnerships with strategic allies, educational bodies, and major corporate accounts. Scout for potential grants, collaborative ventures, and public or private sector projects that align with our software offerings and social impact goals. Perform market analysis to track industry trends, competitor pricing models, and evolving customer demands.

Synthesize client feedback and market intelligence to inform the development team, ensuring our service offerings and market positioning remain competitive and relevant.

Requirements

Possess a Bachelor's degree or Higher National Diploma (HND) in Marketing, Business Administration, Computer Science, Mass Communication, or a closely related discipline. Experience: Demonstrate 1-2 years of successful experience in B2B sales, digital marketing, or business development, with a strong preference for candidates from the technology, software, or digital services sectors.

Technical Knowledge: Maintain a solid grasp of software development services, including custom web and mobile applications, database systems, and SaaS models, with the ability to explain these concepts clearly to non-technical stakeholders. Tool Proficiency: Show proven experience utilizing Customer Relationship Management (CRM) systems, social media management suites, email marketing platforms, and presentation software such as Canva or PowerPoint.

Core Competencies Communication Excellence: Possess exceptional skills in presentation, negotiation, and written expression to influence and persuade effectively. Performance Focus: Display a high level of initiative and a consistent history of achieving or surpassing sales objectives. Stakeholder Engagement: Exhibit strong interpersonal abilities to quickly establish trust and rapport with a wide range of diverse partners.

Adaptability & Analysis: Demonstrate the capacity to identify specific client challenges and effectively align them with tailored software solutions.