Senior Performance Marketing Manager

Description This is us Kaltura (NYSE: KLTR) is a global software company on a mission to transform digital experiences from one-way interactions into intelligent, personalized conversations that move people forward. Founded in 2006, we started by making video more accessible to organizations around the world. Today, we're taking that foundation much further, combining conversational AI, rich media, enterprise knowledge, and data to build a new generation of intelligent digital experiences.

Our technology helps organizations turn their content and knowledge into interactive, AI-powered experiences that can guide customers, train employees, support learners, and engage audiences in real time. From AI agents and personalized learning experiences to digital events, content hubs, and media platforms, we're changing how people interact with technology, and what technology can do for them.

More than 1,000 organizations worldwide rely on Kaltura, reaching over 100 million users at home, at work, and at school. And the people behind it? We're a global team of 600+ employees, with offices in New York, London, Singapore, and Tel Aviv, united by a culture of openness, flexibility, and collaboration. Kaltura is a fast-paced environment where ideas are welcome, initiative is encouraged, and there's always something new to build, challenge, or improve.

We believe in giving people the freedom to make an impact, the flexibility to balance work and life, and the opportunity to grow as we continue to evolve. If you don't meet 100% of the requirements below, that's okay. Nobody's perfect! We believe in hiring people, not just a list of skills. If this sounds like a place where you'd be excited to learn, contribute, and make an impact, we'd love to hear from you.

Requirements

You will own and scale our global performance marketing strategy across paid acquisition channels, driving pipeline generation, customer acquisition, self-serve signups, enterprise demand generation, and ABM performance. This is an exciting opportunity to join a fast-growing team and partner closely with Sales, SDRs, Marketing Operations, Content, and Design teams to deliver measurable business impact through data-driven marketing programs.

The day-to-day: Own the strategy, execution, and optimization of paid campaigns across Google Ads, LinkedIn, Meta, Microsoft Ads, and other relevant channels. Manage media budgets and investment allocation to maximize pipeline, revenue, customer acquisition, and return on ad spend. Build and execute full-funnel acquisition programs that drive awareness, demand generation, enterprise opportunities, and self-serve growth.

Develop audience targeting strategies using first-party data, ABM account lists, intent signals, and lookalike audiences. Partner with Sales, SDRs, Content, Design, and Marketing Operations teams to launch and optimize integrated campaigns. Lead experimentation across ads, creatives, landing pages, offers, and conversion paths through structured A/B testing.

Analyze campaign performance and provide actionable insights, reporting on CPL, MQLs, SQLs, pipeline, CAC, ROAS, and revenue impact. Ideally, we’re looking for: 4+ years of hands-on experience managing B2B SaaS performance marketing programs across Google Ads, LinkedIn Campaign Manager, Meta Ads, and Microsoft Ads. Strong understanding of demand generation, pipeline creation, enterprise marketing, and customer acquisition strategies.

Experience working with Hub. Spot, Salesforce, and Google Analytics 4 (GA4) to measure, optimize, and report on marketing performance. Proven ability to manage significant media budgets and optimize campaigns for business outcomes, not just lead volume. Strong analytical, project management, and communication skills with a data-driven approach to decision-making.

These would also be nice: Experience building and scaling account-based marketing (ABM) programs and leveraging intent data. Experience running international campaigns across North America, EMEA, and APAC markets. Familiarity with AI-powered marketing, automation, and productivity tools that improve campaign performance and efficiency.

The perks: Hybrid, flexible work environment Extended private health (including mental) insurance Personal and professional development programs Occasional Cross company long weekends