Job description
亮点 / Highlights: Why You'll Love It Here
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Own High-Impact Work: Lead campaigns that directly move the needle on GMV and business growth. See your ideas come to life and drive real results.
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Collaborate with the Best: Work side-by-side with our key accounts and a brilliant, cross-functional team in a dynamic, fast-paced environment.
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Creativity Meets Analytics: This is the perfect role if you love blending creative campaign ideas with rigorous data analysis to build scalable, intelligent growth strategies.
岗位职责 / Duties: Be the Strategist: Develop and execute cutting-edge marketing campaigns, from mega-brand events to targeted growth initiatives, that set the market standard.
Master the Funnel: Design, test, and refine end-to-end growth funnels to maximize GMV and acquire valuable users.
Unlock Insights: Dive into user behavior and merchant data to craft personalized, high-converting marketing solutions.
Drive with Data: Own campaign performance analysis (conversion, ROI) and lead a cycle of continuous, insight-driven optimization.
Collaborate for Impact: Partner seamlessly with Sales, Product, Operations, and User Growth teams to ensure flawless execution and outstanding commercial results.
Own the Journey: Take charge of the entire campaign lifecycle—from strategic planning and resource orchestration to execution and in-depth post-mortem analysis.
Build for Scale: Create and standardize playbooks, frameworks, and best practices to amplify marketing impact across all categories.
任职要求 / Requirements: What You Bring
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3–5 years of hands-on experience in marketing or growth, preferably within e-commerce, quick commerce, or food delivery.
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A proven data-driven mindset: you don't just report numbers, you translate them into decisive actions and strategies.
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A track record of managing full-cycle marketing campaigns with clear, measurable impact on business goals.
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Deep understanding of what makes users and merchants tick, and how category dynamics influence success.
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Excellent communication and stakeholder management skills—you're a bridge-builder and a persuasive storyteller.
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Comfort with data dashboards; SQL skills are a valuable plus that will help you dig deeper.