Job description
Shopper Marketing Calendar & POSM Management:
- Assist in developing and implementing the Shopper Marketing calendar in line with marketing and sales initiatives.
- Support the planning and execution of POSM (Point of Sale Materials) and TM tools to enhance Pepsi. Co’s in-store presence.
- Help analyze data-driven insights to optimize Shopper Marketing strategies and category development. Trade Marketing Equipment & Activation Support:
- Contribute to the planning of racks and other displays deployment, ensuring proper execution and cost-efficient investments.
- Assist in managing POSM reporting, ensuring accurate tracking of materials, costs, and timely delivery.
- Support the execution of activation programs and consumer promotions, including performance tracking.
- Coordinate activities related to NPD (New Product Development) launches, working closely with Marketing and Category Management teams. Stakeholder Collaboration & Business Integration:
- Work closely with Sales, Marketing, and Perfect Store teams to ensure alignment of Shopper Marketing initiatives.
- Conduct field visits within Czechia, Hungary and Slovakia region to gather insights on competitor activities and market trends. Bachelor degree in related field of study 2+ years experience in Trade Marketing High level of spoken and written English Knowledge of Hungarian is considered as an advantage Strong communication and collaboration skills Analytical and detail-oriented Responsibilities Shopper Marketing Calendar & POSM Management:
- Assist in developing and implementing the Shopper Marketing calendar in line with marketing and sales initiatives.
- Support the planning and execution of POSM (Point of Sale Materials) and TM tools to enhance Pepsi. Co’s in-store presence.
- Help analyze data-driven insights to optimize Shopper Marketing strategies and category development. Trade Marketing Equipment & Activation Support:
- Contribute to the planning of racks and other displays deployment, ensuring proper execution and cost-efficient investments.
- Assist in managing POSM reporting, ensuring accurate tracking of materials, costs, and timely delivery.
- Support the execution of activation programs and consumer promotions, including performance tracking.
- Coordinate activities related to NPD (New Product Development) launches, working closely with Marketing and Category Management teams. Stakeholder Collaboration & Business Integration:
- Work closely with Sales, Marketing, and Perfect Store teams to ensure alignment of Shopper Marketing initiatives.
- Conduct field visits within Czechia, Hungary and Slovakia region to gather insights on competitor activities and market trends.
Qualifications
Bachelor degree in related field of study 2+ years experience in Trade Marketing High level of spoken and written English Knowledge of Hungarian is considered as an advantage Strong communication and collaboration skills Analytical and detail-oriented