Manager Media & Social Activation

• About the Role Lead digital media, social, content, and community strategies for IQOS and VEEV in Korea, driving awareness, engagement, conversion, and loyalty.

Key Responsibilities

Develop and execute integrated digital media and social strategies. Lead paid media across Instagram, YouTube, Kakao, and Naver. Manage social campaigns, content calendars, and online communities. Drive audience growth, acquisition, retargeting, and conversion. Manage agency partners, budgets, KPIs, and performance reporting.

Collaborate with local, regional, and global stakeholders.

Qualifications

Bachelor’s degree or equivalent. 10+ years of B2C digital marketing and social media experience. 5+ years of team leadership experience. Strong expertise in paid media, content, social strategy, and analytics. Proven experience managing agencies, budgets, and integrated campaigns. Professional fluency in Korean and English.

Preferred Experience with tools such as Sprinklr, Hootsuite, or Buffer. Strong analytical, communication, and stakeholder-management skills. A successful portfolio of digital and social campaigns. <div