Senior SEO & ASO Specialist

Global Reservation Company (Hojuzat.com) (OTA) is hiring a Senior SEO & ASO Specialist to join its dynamic team. Role Purpose: Your mission is to own the organic visibility of the Hojuzat brand. You will ensure that whenever a user in KSA searches for luxury travel, boutique stays, or "Hajiz" (booking) on Google or the App Stores, Hojuzat is the undisputed #1 result.

You will bridge the gap between web-based content and app-based conversion to build our "Organic Moat". Core Responsibilities:

1. App Store Optimization (ASO) Conversion-First ASO: Own the end-to-end ASO strategy for iOS and Android. Focus on Creative Optimization (Screenshots, Video Previews) to maximize CTR. Custom Product Pages (CPP): Design and test specific App Store landing pages for different segments (e.g., AlUla luxury vs. Business Riyadh Season). Keyword Strategy: Identify and dominate high-intent Arabic and English keywords, with a focus on "Verbing" the brand (e.g., owning "Hajiz" and "Booking KSA").
2. Search Engine Optimization (SEO) Arabic Content Strategy: Lead the development of a "Topic Cluster" content engine that aligns with the Commercial Calendar (e.g., Jeddah Season, Ramadan). AI & SGE Optimization: Optimize all web content for Search Generative Experience (SGE) and AI models to ensure Hojuzat is cited as the primary authority for luxury travel queries. Technical SEO: Collaborate with the Dev team to ensure lightning-fast Core Web Vitals and a "Mobile-First" indexable architecture.
3. The Web-to-App Bridge

• Inbound Funneling: Create seamless "Deep Link" paths from high-ranking web articles directly into the relevant hotel page in the App.
• Organic Attribution: Work with the MarTech team to track the influence of organic search on app installs and long-term user quality.

Requirements

4+ years of experience in SEO/ASO, ideally within Travel, OTA, or high-traffic Marketplaces. Language: Native-level Arabic (Saudi dialect nuance is a major plus). Tools: Proficiency in ASO tools (AppTweak, MobileAction) and SEO tools (SEMrush, Ahrefs, GSC). Technical: Familiarity with Schema Markup, JavaScript SEO, and Mobile App Deep Linking.

Benefits

• Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.
• Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits.
• Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.
• Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.