Trade Marketing & Commercial Excellence Leader

About Beco BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Role Mandate Build and lead Beco’s Trade Marketing & Commercial Excellence agenda, driving superior retail execution, sales productivity and ROI across General Trade, Modern Trade & Emerging Channels .

Key Responsibilities

Own Trade Marketing strategy and annual activation calendar. Drive Perfect Store execution – availability, assortment, visibility and share of shelf. Build high-ROI trade schemes, promotions, displays and retailer programs . Drive Commercial Excellence through sales analytics, dashboards and execution KPIs. Improve Sales Force & Distributor productivity and outlet throughput.

Lead Revenue Growth Management – pricing, promotions, margins and trade-spend ROI. Identify distribution and assortment white spaces using market and sales data. Strengthen SFA/DMS adoption, sales processes and review mechanisms . Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth. Ideal Candidate 10–15 years of strong FMCG Trade Marketing / Sales Excellence experience.

Deep understanding of GT & MT execution and distributor economics . Strong analytical, commercial and execution orientation. Experience working across multiple geographies/channels. Comfortable combining large-company discipline with startup speed and agility . Location : Dadar, Mumbai Reporting to Chief Business Officer Company Website

• Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco LinkedIn
• (6) Beco: About | LinkedIn