Digital Marketing Manager

About Ken Research Ken Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making. The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.

Role Overview Ken Research is hiring a Digital Marketing Manager to lead organic B2B growth, AI-first search visibility, content-led demand generation, website conversion, PR-led visibility, targeted B2B outreach, and 360-degree lead generation. This is a strategic and hands-on leadership role for a candidate who understands how B2B discovery is evolving across: Google Search Google AI Overviews ChatGPT-style discovery Perplexity-style search Gemini and Copilot ecosystems LinkedIn Authority platforms Industry communities Direct buyer outreach channels The selected candidate will be responsible for building and managing a future-ready digital growth engine covering: SEO AEO GEO LLMO Technical SEO AI-readable content Content strategy Website conversion Lead generation PR Direct outreach Analytics Marketing automation Team leadership The role will also involve leading a team of 4–5 Digital Marketing Executives and aligning all efforts toward one objective: To make Ken Research more discoverable, authoritative, AI-citable, conversion-ready, and lead-focused across every stage of the B2B buyer journey.

Role Objective The objective of this role is to build a measurable, scalable, and future-ready organic growth and lead-generation engine for Ken Research. The Digital Marketing Manager will be responsible for: Improving search visibility Enhancing AI-search readiness Strengthening content authority Improving website conversion Increasing lead capture Improving lead quality Driving qualified enquiries Supporting business pipeline growth Traffic alone is not the objective.

Qualified leads, enquiries, meetings, and business opportunities are the key success metrics.

Key Responsibilities

1. Organic B2B Growth Strategy Develop and execute the overall organic growth roadmap. Align SEO, AI search, content, PR, website journeys, outreach, and lead generation initiatives. Ensure all marketing efforts contribute to visibility, trust, authority, engagement, and qualified leads. 2. 360 Lead Generation Ownership Own the complete lead-generation funnel across: Website Organic Search AI Search Content Assets LinkedIn Authority Platforms PR Channels Landing Pages Lead Magnets Direct Outreach Optimize journeys for: Sample Report Requests Discovery Call Bookings Consulting Enquiries Survey Enquiries Report Purchases Contact Form Submissions Inbound Sales Enquiries
2. SEO & Search Visibility Lead SEO strategy across: Report Pages Consulting Pages Survey Pages Industry Pages Country Pages Blogs Case Studies White Papers Success Stories Manage: Keyword Research Search Intent Mapping Content Gap Analysis Metadata Optimization Internal Linking CTR Improvement Indexation Monitoring SERP Performance Tracking
3. AI Search, AEO, GEO & LLMO Build visibility across: Google AI Overviews ChatGPT-style Discovery Perplexity Gemini Copilot Conversational Search Platforms Answer Engines Develop AI-readable and citation-friendly content structures.
4. Entity SEO & Topical Authority Build topical authority across: Industries Countries Markets Buyer Personas Consulting Use Cases Survey Use Cases Market Intelligence Topics Ensure consistency across content, schema, metadata, internal linking, and authority platforms.
5. Content Strategy & Content Systems Lead content planning and execution for: Articles Blogs POVs White Papers Benchmarking Reports Industry Explainers Executive Summaries Market Insight Pages Thought Leadership Assets LinkedIn Content Build repeatable content systems instead of one-off execution.
6. AI-Readable Content Architecture Improve: Page Hierarchy FAQ Structures Definitions Summary Sections Comparison Blocks Methodology Sections Internal Linking Related Content Modules Schema Recommendations
7. Technical SEO & Website Optimization Work closely with tech teams on: Crawlability Indexation XML Sitemaps Canonicals Redirects Core Web Vitals Structured Data Mobile Usability Site Architecture Page Speed
8. Structured Data & Schema Strategy Plan schema implementation across: Organization Web. Page Breadcrumb Article FAQ Service Pages Case Studies Report Pages Author Profiles
9. Website Conversion & CRO Improve website conversion journeys through: Landing Page Optimization CTA Strategy Lead Magnets Form Optimization Trust Signals Conversion Path Design
10. Programmatic & Scalable SEO Identify opportunities for scalable SEO growth through: Industry Pages Country Pages Report Pages Consulting Use Cases Content Hubs Comparison Pages
11. PR, Direct Outreach & Targeted B2B Marketing Drive visibility through: Digital PR Authority Building Campaigns Targeted Outreach LinkedIn Marketing CXO Targeting Industry-Specific Campaigns Newsletter Campaigns Partnership Outreach
12. Authority Building & Content Distribution Manage content distribution through: LinkedIn Medium Industry Platforms Business Communities Thought Leadership Channels Content Syndication Opportunities
13. Analytics & Performance Reporting Track and report on: Organic Traffic Keyword Rankings CTR Lead Volume Lead Quality Conversion Rates AI Search Visibility Content Performance Team Productivity Prepare actionable weekly and monthly performance reports.
14. AI Tools & Marketing Automation Leverage AI tools for: Research SERP Analysis Keyword Clustering Content Briefs Workflow Automation Content Audits Reporting Ensure all AI-assisted outputs undergo human validation.
15. Team Leadership Lead and mentor a team of Digital Marketing Executives. Drive accountability across: SEO AEO Content Growth Technical SEO CRO Lead Generation PR Reporting
16. Cross-Functional Collaboration Work closely with: Content Team Research Team Consulting Team Survey Team Sales Team Design Team Technology Team Leadership Team Ensure marketing initiatives remain aligned with business goals.

Required Skills

Strong understanding of Organic B2B Growth Strong understanding of 360 Lead Generation Advanced SEO expertise AEO, GEO & LLMO knowledge AI Search Optimization expertise Content Strategy & Content Systems thinking Technical SEO understanding CRO and Lead Generation experience Internal Linking & Entity SEO expertise Structured Data and Schema understanding Analytics and Reporting capabilities Team Leadership experience Strong ownership and execution discipline Preferred Experience Experience in: Market Research Consulting SaaS Professional Services Business Intelligence Knowledge-led Businesses Research Firms B2B Lead Generation Organizations B2B marketing experience is strongly preferred.

Tools Knowledge Google Search Console Google Analytics 4 Google Tag Manager Looker Studio Semrush Ahrefs Screaming Frog Page. Speed Insights Microsoft Clarity Hotjar Excel / Google Sheets ChatGPT Perplexity Gemini Claude Notion / Click. Up / Jira CRM Platforms Outreach & Email Marketing Tools Qualification Bachelor’s or Master’s degree in: Marketing Business Commerce Management Mass Communication Digital Marketing Related Fields MBA or professional certifications in Digital Marketing, SEO, Analytics, Growth Marketing, AI Marketing, or B2B Marketing will be an added advantage.

Success Metrics Qualified Lead Growth Organic Lead Contribution Lead Quality Improvement Website Conversion Growth Discovery Call Bookings Consulting & Survey Enquiries High-Intent Traffic Growth Keyword Ranking Improvement AI Search Readiness Structured Data Coverage Technical SEO Health PR & Outreach Performance Team Productivity & Ownership Hiring Process Initial Discussion Digital Growth & SEO Strategy Discussion Lead Generation & Website Growth Discussion Practical Website Audit / Growth Case Task Final Leadership Discussion Selection & Onboarding Final Note This role is for someone who wants to build the next growth engine for Ken Research.

The Digital Marketing Manager will lead strategy, improve AI-search readiness, strengthen content systems, drive conversion-focused growth, build authority across digital channels, and generate qualified B2B opportunities through a scalable and future-ready marketing ecosystem.