Business Research Associate

About Ken Research Ken Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making. The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.

Role Overview Ken Research is hiring Business Research Associates with 0–1 year of experience for the Business Research / Marketing Team. This is a unique role with a primary focus on professional content creation, supported by business research and market intelligence. Role Structure 70% Professional Content Creation 30% Business Research and Research Support The selected candidate will be responsible for creating research-backed business content, including: Articles POVs Success Case Studies White Papers Annual Reports Benchmarking Reports Executive Summaries Market Insights Industry Explainers Website Content Thought-Leadership Assets The candidate will also support secondary research, research mandates, data validation, company profiling, competitor benchmarking, market analysis, and insight development.

This role is suitable for candidates interested in: B2B Content Writing Business Research Market Intelligence Industry Analysis Consulting Content Strategy-led Business Communication Role Objective The objective of this role is to convert business research, market information, industry developments, and client outcomes into clear, structured, factual, and insight-led professional content.

The Business Research Associate will contribute to two key areas: Professional Content Creation for B2B Audiences Business Research and Research Mandate Support The role requires strong writing ability, research discipline, attention to detail, and the ability to communicate complex business information in a clear and professional format.

Key Responsibilities

1. Professional Business Content Creation Develop research-backed content across multiple formats including: Articles Blogs POVs Success Case Studies Client Success Stories White Papers Annual Reports Benchmarking Reports Industry Reports Market Insight Reports Executive Summaries Website Content LinkedIn Articles Thought-Leadership Pieces Consulting-led Business Narratives Ensure all content is clear, structured, factual, professionally written, and aligned with Ken Research quality standards.
2. Article and Content Drafting Manage content development from topic understanding to final draft preparation, including: Topic Research Source Collection Outline Creation Content Drafting Proofreading Fact-checking Title Suggestions Content Structuring Final Refinement
3. Success Case Studies and Client Stories Support the creation of: Success Case Studies Client Success Stories Outcome-led Business Narratives Convert project outcomes and client engagements into professional and credible business stories.
4. White Papers and Thought Leadership Assets Assist in developing: White Papers Industry Reports Market Insight Reports Thought-Leadership Content
5. Annual Reports and Benchmarking Reports Support content development for: Annual Reports Benchmarking Reports Market Comparison Reports Industry Performance Reports Strategic Business Documents
6. Secondary Business Research Conduct secondary research across: Industries Companies Countries Markets Business Models Consumer Behaviour Competitors Macroeconomic Trends Utilize sources such as: Company Websites Annual Reports Investor Presentations Government Publications Industry Bodies News Sources Public Databases
7. Research Mandate Support Support project teams with: Desk Research Source Validation Company Profiling Market Mapping Competitor Analysis Data Collection Research Notes Executive Summaries Insight-led Content Blocks
8. Market and Industry Analysis Study: Market Trends Growth Drivers Opportunities Challenges Customer Behaviour Competitive Landscapes Regulatory Developments Industry Movements
9. Company and Competitor Profiling Prepare: Company Profiles Competitor Profiles Sector Notes Business Model Summaries Industry Snapshots
10. Data Validation and Quality Control Validate facts and figures Verify source credibility Ensure factual accuracy Maintain content quality standards Ensure plagiarism-free outputs
11. Responsible Use of AI Tools Use AI tools for: Research Assistance Topic Structuring Source Discovery Content Outlining Summarization Draft Improvement All AI-assisted outputs must be validated and refined before submission.
12. Cross-Functional Collaboration Work closely with: Business Research Team Marketing Team Content Team Digital Marketing Team Consulting Team Survey Team Leadership Team Required Skills Strong professional writing skills in English Ability to create structured business content Good secondary research skills Interest in business, markets, industries, and strategy Ability to read, understand, and summarize business information Basic analytical and logical thinking Attention to detail and accuracy Fact-checking and source validation ability Understanding of companies, markets, and business models Ability to work within timelines Comfort with Google Search, MS Office, Google Sheets, and AI tools Willingness to learn and take ownership Preferred Skills Internship or project experience in content writing, business research, market research, consulting support, business analysis, or digital content Understanding of SEO-led content and B2B content writing Exposure to market trends, competitive analysis, and report writing Familiarity with ChatGPT, Perplexity, Google Scholar, Excel, Google Sheets, PowerPoint, and research databases Qualification Bachelor’s or Master’s degree in: Business Economics Commerce Management Marketing English Journalism Related Fields Freshers and candidates with up to 1 year of relevant experience may apply. Ideal Candidate Profile The ideal candidate should be a strong writer with curiosity for business research and market intelligence. The candidate should be comfortable researching new industries, understanding market developments, interpreting business information, and converting findings into professional content. This role is ideal for individuals looking to build a career in: Professional B2B Content Creation Market Intelligence Business Research Consulting Content Strategy-led Writing Success Metrics Quality of professional content drafts Clarity, structure, and accuracy of writing Quality of research-backed content assets Quality of success case studies and white papers Accuracy of facts and source validation Ability to convert research into insight-led content Timely completion of tasks Ability to identify credible sources Support provided to research mandates Growth in market and business understanding Ownership of assigned responsibilities Hiring Process Initial Discussion Writing & Research Assessment Final Discussion Selection & Onboarding Final Note This role offers exposure to professional content creation, business research, market studies, industry insights, company analysis, success case studies, white papers, annual reports, benchmarking reports, and research-backed business writing. At Ken Research, the Business Research Associate helps convert information into intelligence and intelligence into professional business content.