Senior Live Ops Designer - EA Sports

Locations : Birmingham, West Midlands, United Kingdom Location: Birmingham State: West Midlands Country: United Kingdom Location: Guildford State: Surrey Country: United Kingdom Location: Manchester State: Cheshire Country: United Kingdom

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Join us at Electronic Arts (EA), where our mission is to inspire the world to play. As a Senior Live Ops Designer on the EA SPORTS™ F1 team, you will lead the planning, creation, and live delivery of immersive, authentic content that excites and connects motorsport fans worldwide. Reporting to the Creative Director I, you will collaborate with us across Product, Economy, Engineering, UI/UX, Art, and Production to shape the future of racing games and deliver experiences that bring joy, inclusivity, and connection to millions of players.

Responsibilities

You will own the end-to-end planning and delivery of seasonal and promotional content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops, ensuring all content aligns with our live service vision. You will define content pillars for each season, translate them into actionable content plans, and implement items, offers, goals, passes, and themed beats using our live service tools.

You will partner with us in Economy and Product to tune content for fairness, desirability, and pacing, maintaining a healthy in-game economy and supporting player engagement and retention. You will monitor content performance through dashboards and player feedback, identify issues rapidly, and guide iteration to improve player experience and content quality.

Required Qualifications: 5+ years designing and operating live service content or systems for AAA games (console, PC, or mobile), including shipping seasonal content such as items, rewards, objectives, passes, and storefront content. Experience using live ops tooling to implement, schedule, and maintain content, with a focus on config-driven systems and reusable templates.

Deep knowledge of live service cadence, player motivation loops, and economy fundamentals, including sources, sinks, pacing, and reward value.