Job description
Role Overview As a Visual Merchandiser at Dermatouch, you will be responsible for ensuring that our products are displayed, promoted, and managed effectively across retail outlets and modern trade partners. You will act as a key link between our sales, marketing, and supply chain teams — ensuring brand consistency, stock availability, and visibility in the market.
The VM is the in-store brand ambassador who ensures Dermatouch is always visible, planogram-compliant, and shopper-ready across 75 assigned stores. You directly impact offtake — a well-maintained Dermatouch shelf converts browsers to buyers. This is a field-intensive, ownership-driven role. ● Visit all 75 assigned stores every month — minimum frequency per chain as per KAM instruction ● Install and maintain correct Dermatouch planogram at shelf — brand block, hero SKU placement, shelf talkers, wobblers, header cards ● Install CTU (Counter Top Units), FSUs (Free Standing Units), and gondola end materials as per deployment plan ● Conduct shelf share audit at every visit — count and record Dermatouch facing share vs top 3 competitors ● Photograph shelf after every visit — submit photos with daily visit report via WhatsApp to KAM ● Flag OOS SKUs same day — never leave a store without reporting a stockout to KAM and entering into tracker ● Conduct brief (5-minute) product awareness chat with 1–2 store staff per visit — focus on top 3 hero SKUs ● Report any competitor new display, new planogram, or brand displacement immediately to KAM ● Ensure brand materials are fresh, undamaged, and correctly placed — replace damaged POSM on every visit ● Submit weekly store visit report to KAM every Friday by 6pm — all photos, OOS list, shelf share data ● Coordinate with KAE on replenishment gaps — if store is OOS and KAE has already been notified, follow up on status ● Support festive display installation (Oct–Nov) in assigned stores — gondola end, seasonal POSM, sampling event setup Requirements ● Strong eye for brand presentation, shelf aesthetics, and planogram execution ● Prior experience in FMCG, pharmacy, or beauty retail merchandising preferred ● Comfortable with high-frequency field work — 8–10 store visits per day consistently ● Good photography skills on mobile — shelf photographs are a key deliverable ● Basic MS Excel and WhatsApp reporting discipline ● Familiarity with pharma retail / pharmacy store environment ● Physically fit, self-motivated, and comfortable with travel within city/region ● Prior VM or field sales experience with a beauty/skincare brand (OTC or derma cosmetics) ● Existing familiarity with assigned chain stores (Apollo, H&G, Guardian, Reliance, Medplus, Noble, Medkart) ● Basic product knowledge of skincare actives — can answer simple shopper/staff questions ● Two-wheeler (for local coverage in suburban or multi-zone cities) Benefits Opportunity to work with a fast-scaling D2C skincare brand.
Exposure to brand marketing, retail operations, and consumer experience. Dynamic work environment with strong learning and growth potential.