Sales Manager

We are looking for an experienced and results-driven Sales Manager to lead our sales function and drive revenue growth across our target markets. You will own the sales pipeline from lead generation through to closing and customer handover. You will lead, coach, and support the sales team to consistently meet revenue and acquisition targets while developing strategies to expand our customer base.

We want someone who can review the sales pipeline in the morning, coach a sales executive on a difficult deal, meet with a corporate client in the afternoon, and close a major B2B opportunity before the end of the week. The ideal candidate is commercially minded, hands-on, comfortable working with targets, and able to build strong relationships with both individual and institutional customers.

Key Responsibilities

Sales Strategy & Revenue Growth ● Develop and execute the sales strategy in line with business’ revenue and business goals. ● Set and manage monthly and quarterly sales targets for the team. ● Own the sales pipeline and ensure consistent movement of leads from prospecting through to closing. ● Monitor sales performance, conversion rates, revenue, deal value, and other key sales metrics.

● Lead negotiations and support the team in closing high-value and complex deals. ● Develop strategies to improve lead conversion, customer acquisition, and overall sales performance. ● Lead, coach, and motivate the sales team to achieve their targets. ● Set clear KPIs and conduct regular sales and performance reviews.

● Provide sales forecasts and regular performance reports to management. ● Use sales data and market insights to identify opportunities, challenges, and areas for improvement. ● Ensure sales activities and opportunities are accurately tracked in the CRM. Business Development ● Identify and pursue new business opportunities across corporate, commercial, residential, and institutional markets.

● Build and maintain relationships with key decision-makers, corporate organizations, SMEs, property developers, institutions, and other potential customers. ● Develop and maintain a strong pipeline of prospective customers and business opportunities. ● Prepare and deliver proposals, presentations, and commercial pitches to prospective clients.

● Represent the business at relevant industry events, trade fairs, exhibitions, and business meetings. ● Develop referral channels and other opportunities that can generate new business. ● Work closely with the Marketing and Partnerships teams to convert campaigns, referrals, and partnerships into qualified sales opportunities.

● Gather customer and market feedback and share insights with leadership to support product, pricing, and market expansion decisions. ● Support the smooth handover of closed deals to the relevant Operations and Customer Success teams.

Requirements

What we are looking for

Must-haves

• 4+ years of experience in sales, business development, or a related commercial role.
• Proven track record of meeting or exceeding sales targets and delivering measurable revenue results.
• Experience managing and coaching a sales team.
• Strong B2B sales and negotiation experience.
• Experience managing a sales pipeline from prospecting through to closing.
• Excellent negotiation, presentation, communication, and closing skills.
• Strong understanding of sales metrics, forecasting, and performance management.
• Comfortable working with CRM tools and sales reporting platforms.
• Based in Lagos, with a willingness to travel to other states when required. Strong advantage if you have
• Direct experience in the Nigerian solar, renewable energy, or off-grid energy sector.
• Experience selling solar products, energy solutions, infrastructure, or other technical products.
• Experience selling to corporate or institutional customers.
• Experience working in a fast-growing startup or technology-enabled business.
• Familiarity with CRM, sales analytics, and pipeline management tools.

Benefits

● Hybrid work model ● 7.5% commission on any income generated from transactions initiated and closed by you ● Health insurance (HMO) ● Pension plan ● Opportunities for career progression ● A supportive, inclusive work environment that values innovation. ● Team-building activities ● End-of-month team lunch at the office