Business Development Rep

Sparks Group has partnered with a financial services company to identify talented Business Development Representatives. As a Business Development Representative, you will serve as the ultimate cold-calling champion and play a key role in driving business growth by identifying, engaging, and qualifying prospective clients.

Your primary focus will be outbound prospecting efforts to generate new sales opportunities. Lead Generation and Research: Identify and evaluate potential clients within the target market segment. Leverage multiple prospecting channels, with a primary emphasis on cold calling. Develop a strong understanding of the company’s products and services to clearly articulate value to prospects.

Assess and qualify leads using established criteria and coordinate introductory or consultation meetings. Sales Pipeline Management: Ensure CRM (Salesforce) records are consistently updated with accurate and timely prospect interaction details. Monitor and analyze key prospecting metrics such as outreach activity, engagement rates, and conversion performance.

Generate reports on pipeline activity and progress to support sales visibility and forecasting. Collaboration with Sales & Marketing: Partner closely with sales representatives to facilitate seamless transition of qualified leads. Collaborate with the marketing team to execute targeted outreach and prospecting initiatives.

Support ongoing refinement and optimization of prospecting strategies and outreach approaches. Performance & Goal Achievement: Achieve or surpass defined prospecting benchmarks, including call volume, email outreach, and scheduled meetings. Continuously refine outreach methods using performance data and feedback to improve results and efficiency.

Additional Responsibilities: Provide support with data entry and reporting activities as required. Assist in developing training materials and fostering team collaboration. Participate in team meetings and contribute insights during strategy discussions.

Benefits

Health Insurance - 100% paid premiums for medical, dental, and vision. 50% company match on retirement contributions up to IRS limits. Additional insurance including life insurance, AD&D, short-term, and long-term disability coverage. Employee assistance program. Concierge health support. Employee discounts.