Manager-Digital Marketing

About Us

TATA Green Batteries are a product of TATA Auto. Comp GY Batteries, a joint venture between TATA Auto. Comp Systems and GS Yuasa International, Japan. These batteries are a combination of TATA Auto. Comp’s extensive experience in the Automotive Industry and GS Yuasa International’s superior technological know-how. With a low top-up requirement and being 90% recyclable, Tata Green Batteries allow a hassle-free battery running experience.

Key Responsibilities

Key Responsibilities Develop and implement comprehensive digital marketing strategies aligned with business objectives. Manage SEO, SEM, PPC, display advertising, email marketing, and social media campaigns. Plan and execute lead generation campaigns to support sales and business development teams. Monitor website performance, optimize user experience, and improve conversion rates.

Create and manage digital content calendars, marketing campaigns, and promotional activities. Analyze campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms. Manage digital marketing budgets and optimize ROI across channels. Coordinate with agencies, designers, content creators, and internal stakeholders.

Track industry trends, competitor activities, and emerging digital technologies. Prepare monthly MIS and performance reports for management review. Qualification MBA/PGDM in Marketing, Digital Marketing, or related field.Certification in Google Ads, Google Analytics, SEO, or Digital Marketing preferred. Experience 10-12 years of experience in Digital Marketing.

Minimum 5 years in a managerial role. Experience in B2B/manufacturing/automotive industry preferred.

Required Skills

SEO & SEM Google Ads and Analytics Social Media Marketing Content Marketing Marketing Automation Tools Campaign Management Lead Generation & Nurturing Data Analytics & Reporting Budget Management Strong Communication & Stakeholder Management