Social Media and Digital Specialist

Key Responsibilities

Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement. Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization. Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)

Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy. Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences.

Monitor trends, analyze performance metrics, and adjust strategies accordingly. Collaborate with cross-functional teams to align digital initiatives with business goals. In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships. Ensure brand consistency and maintain a strong online reputation.

Stay updated on emerging digital trends and technologies to drive innovation.