Home Consumer Research Expert
Job description
Job Description Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation. Build the capabilty to monitor competitive activities to identify opportunities, risks, and business implications. Analyze and translate research findings into actionable insights and strategic recommendations.
Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.
Requirements
Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field. Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred. Expertise in consumer research methodologies, including end-to-end research project management.
Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations
Description copied from XLSMART's careers page. Read the full posting before you apply.
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