Brand Manager

Job Summary

The Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.

Job Responsibilities

Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand. Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company’s vision, strategy and goals.

Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers. Adjust marketing strategies and plans to suit changes in the market and competitive situation. Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.

Lead, coach, evaluate and develop Brand assistants. Develop detailed plans for each marketing program/event.

Job Responsibilities

• Continued Skills Business English MS Office Marketing Analytics Functional Competencies Brand Positioning & Equity Brand communication Marketing & Brand Management Adaptability/Flexibility Negotiation & Persuasion Masan's Core Competencies Consumer Centricity Innovation Ownership Passion for winning Purposeful Leadership Masan's Leadership Competencies BUSINESS ACUMEN LEARNING AGILITY DEALING WITH AMBIGUITY VISION & STRATEGY TALENT CATALYST LEADING THE CHANGE INTEGRITY & TRUST STAKEHOLDER MANAGEMENT COLLABORATION PLANNING PROBLEM SOLVING RESULT DRIVEN Education Bachelors in Marketing or Other relevant fields Certifications Conditions of Employment Ability to travel on business trips Physical Requirements Relevant Industries FMCG Interview Questions