Digital Marketing Manager

Job Summary

We are seeking an experienced and strategic Digital Marketing Manager to drive the organization's digital marketing initiatives and lead a high-performing marketing team. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies that enhance brand visibility, generate qualified B2B leads, improve website performance, and support business growth.

This role requires strong expertise in SEO, paid marketing, content strategy, marketing automation, analytics, and team leadership. Prior experience in the Market Research industry is highly preferred.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business objectives and revenue goals. Lead and mentor the digital marketing team, including SEO specialists, content writers, and other marketing professionals. Define and oversee SEO, content marketing, PPC, email marketing, social media, and website optimization strategies.

Drive high-quality lead generation campaigns for research reports, consulting services, and custom research solutions. Manage digital marketing budgets and optimize campaign performance to maximize ROI. Oversee website performance, user experience, landing page optimization, and conversion rate optimization (CRO). Collaborate with sales, research, and business development teams to align marketing initiatives with business priorities.

Monitor campaign performance using Google Analytics, Google Search Console, CRM, and other marketing tools, providing actionable insights through regular reports. Identify new digital marketing opportunities, emerging technologies, and industry trends to maintain a competitive advantage. Ensure consistent brand positioning and messaging across all digital channels.

Establish KPIs for the marketing team and drive continuous improvement through performance monitoring and coaching. Key Skills & Requirements 5–10 years of experience in Digital Marketing, with at least 2 years in a leadership or team management role. Strong expertise in SEO, Google Ads, LinkedIn Ads, content marketing, email marketing, social media marketing, and analytics.

Hands-on experience with Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, and marketing automation platforms. Proven experience in B2B lead generation and digital campaign management. Experience working in the Market Research, Consulting, Healthcare Research, or B2B services industry is highly preferred.

Strong analytical, strategic thinking, project management, and leadership skills. Excellent communication and stakeholder management abilities. Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is an added advantage. Why Join Us Be part of a fast-growing global market research organization.

Lead the organization's digital marketing strategy and make a direct business impact. Work with a collaborative and innovation-driven team. Opportunity to build, mentor, and grow a high-performing digital marketing function. Competitive compensation and excellent career growth opportunities.