Digital Marketing Executive

Job Description – Digital Marketing Executive Experience: 1–3 Years Industry: Market Research Employment Type: Full-Time Location: Work From Office – Hyderabad Job Overview We are looking for a motivated and detail-oriented Digital Marketing Executive to support the planning and execution of digital marketing activities for market research reports, consulting services, and business intelligence solutions.

The ideal candidate should have hands-on experience in SEO, content marketing, social media marketing, and lead generation. This role is execution-focused and offers an excellent opportunity to grow in B2B digital marketing within the market research industry.

Key Responsibilities

Execute on-page and off-page SEO activities to improve website rankings and organic traffic. Conduct keyword research and optimize website content, blogs, landing pages, and report pages. Publish and promote market research reports, blogs, press releases, and other digital content across multiple channels. Manage and update the company's social media platforms with relevant content.

Support email marketing campaigns, newsletters, and lead nurturing activities. Assist in generating B2B leads through organic search, LinkedIn, email marketing, and website inquiries. Monitor website performance using Google Analytics, Google Search Console, and SEO tools. Track keyword rankings, website traffic, and campaign performance, and prepare regular reports.

Coordinate with the Research, Content, Design, and Sales teams to ensure timely campaign execution. Assist in basic website content updates and landing page optimization. Stay updated on SEO trends, Google algorithm updates, and digital marketing best practices. Support online branding and digital marketing initiatives to improve the company's online presence.

Required Skills

& Qualifications Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field. 1–3 years of experience in Digital Marketing, preferably in the Market Research, Business Intelligence, Consulting, SaaS, or B2B Services industry. Good understanding of on-page SEO, off-page SEO, and basic technical SEO.

Experience with keyword research and content optimization. Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools. Basic knowledge of social media marketing and email marketing. Good analytical and reporting skills. Strong written and verbal communication skills. Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Knowledge of Google Ads or LinkedIn Ads will be an added advantage.