Regional Marketing and CRM Manager

Our client is an innovative and fast-growing company at the forefront of the Biotechnology industry. Due to continued business growth, we are being retained to seek a highly motivated and results-driven Regional and CRM Marketing Manager to join the regional team based in Singapore. As a Regional Marketing and CRM Manager, you will drive marketing initiatives, with a particular focus on market intelligence, marketing communications, and digital marketing efforts for the APAC region with a strong focus on China and Korean markets.

Responsibilities

CRM and Sales Support Work closely with Asia commercial team to develop marketing initiatives, support specific customer needs, and increase business Be the point person for CRM topics in Asia working closely will global and Asia team Market Intelligence Conduct thorough market research to analyze market trends, competitor activities, and customer insights.

Monitor and track competitor activities to identify potential opportunities and threats in the market. Provide actionable insights and recommendations based on market research findings. Marketing Communications Manage and execute marketing communication activities, including conferences, events, scientific seminars, and tradeshows.

Develop marketing collaterals, ensuring consistent brand messaging and effective communication materials. Collaborate with cross-functional teams to create compelling marketing materials and campaigns. Work closely with global HQ to localize marketing campaigns, and develop market-specific campaigns to be deployed. Digital Marketing Initiatives Lead digital marketing efforts with a primary focus on China and Korea, more particularly on We.

Chat marketing for China Develop and implement digital marketing strategies to enhance brand awareness and drive customer engagement. Measure and analyze digital marketing performance, optimizing campaigns for maximum impact. Marketing Campaigns Plan, execute, and measure marketing campaigns to generate leads and support business objectives.

Collaborate with internal teams and external partners to ensure successful campaign execution. Track and report on campaign performance, providing insights for continuous improvement. Project Management Take ownership of the website revamp project, working closely with internal and external stakeholders. Ensure the website's user experience, design, and content align with brand guidelines and business objectives.

Oversee the timely and successful completion of the website revamp project.

Requirements

Bachelor’s degree in Marketing, Business, or a related field. Proven experience with at least 8 years of experience in B2B marketing within a similar industry. Fluent in Mandarin is essential to effectively handle the China market. Strong project management skills with the ability to manage multiple projects simultaneously.

Demonstrated experience in executing successful marketing campaigns. Familiarity with digital marketing platforms, especially We. Chat, is highly desirable. Excellent communication, presentation, and interpersonal skills. Analytical mindset with the ability to derive insights from data to inform marketing strategies. Previous experience in the biotechnology industry is a plus.

Registration No: R1103259 / EA License No: 21C0685