Deputy Manager - Product Marketing (Power)

The Deputy Manager – Product Marketing (Power) will own the end‑to‑end management of NEDS' Power product range, driving market penetration, profitability, and innovation. You will work closely with Sales, R&D, Manufacturing and Supply Chain to translate market insights into winning product strategies, pricing models, and enablement tools for both B2B project and B2C retail channels.

Manage the assigned Power product portfolio throughout its lifecycle, from concept to end‑of‑life. Conduct market research, competitor benchmarking, and identify new business opportunities. Develop and maintain pricing strategies, margin analysis, and profitability targets. Provide technical support and application guidance to Sales and Business Development teams.

Design and deliver product training programs for internal teams and channel partners. Coordinate cross‑functional activities with Sales, R&D, Manufacturing, and Supply Chain for product launches and enhancements. Create and update product literature, presentations, and marketing collateral. Monitor product performance metrics and recommend corrective actions.

Support the development of new product concepts based on market and customer feedback. Ensure compliance with relevant electrical standards and safety regulations. 3–8 years of experience in Product Management or Product Marketing, preferably in the Power sector. Hands‑on experience with Power distribution products, electrical faults, and application‑based product selection.

Proven ability to conduct market mapping, competitor analysis, and opportunity identification. Strong knowledge of pricing strategy, margin analysis, and profitability management. Understanding of B2B (project) and B2C (retail) business models in the electrical industry. Excellent cross‑functional coordination and execution skills.

Ability to translate technical concepts into clear, compelling marketing messages. Familiarity with relevant electrical standards and regulations. Effective communication and presentation skills for internal and external audiences. Bachelor’s degree in Electrical Engineering, Business, Marketing, or a related field.