Head of Marketing B2B

Mc. Easy, a transportation management solution to simplify complex logistics operations. is looking for a Head of Marketing B2B to join our ever-growing team. What will you do? Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff Own end-to-end lead handling: qualification, scoring, routing, and follow-up cadence, ensuring a clean handoff into Sales Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging Hire, coach, and grow the demand generation and marketing team as the org scales Qualification: 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity Proven track record building and scaling demand generation and pipeline in a B2B SaaS environment Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity Experience managing and scaling marketing teams Data-driven: fluent with CRM/marketing automation tools (e.

g., Hub. Spot, Salesforce) and comfortable owning funnel metrics and reporting Startup mentality: comfortable with ambiguity, resource constraints, and wearing multiple hats Excellent stakeholder management — able to align Sales, Product, and Leadership around shared goals