Senior Campaign Planning (Platform), Marketing - ShopeeFood

This role will focus on planning and monitoring platform campaigns with different products, seller and user segments to achieve and improve business performance. Facilitate campaigns, ensure all campaigns are presented to the highest standards, and with the customer's priorities. Ensure relevant departments, categories, and business functions are represented and appropriate product selections have been made.

Identify key selling points, seasonal trends, and buyer demand to schedule campaigns and design schemes aligned with the target. Be a co-owner for the campaigns, collaborate with cross-functional teams (Business Development, Communications, Campaign Ops…) to ensure seamless implementation and enhance customer and seller experience.

Monitor campaign performance, track key metrics (CTR, CR…), and make real-time adjustments to improve effectiveness. Tracking and analyzing campaign performance – daily, weekly, monthly, spike events for continuous improvement and implementation Compile, analyse, and present performance metrics and identify potential opportunities for growth Proven work experience as Marketing Planner or similar role Knowledge of business key performance metrics Solid computer skills especially PowerPoint/Google Slide, Spreadsheet/Excel Strong analytical skills with a goal-oriented attitude Work with open minded, dedication and enthusiasm Strong communication skills with both internal and external teams Thrives to work in a fast-paced and agile team with a strong winning mindset