Digital Merchandising Manager

Location: Onsite

• Kohler, WI Opportunity Own the digital business performance of assigned product categories across Kohler's digital commerce ecosystem. Develop merchandising strategies that increase demand, discoverability, customer engagement, conversion, market share, and profitable growth across Kohler.com, retailer websites, and marketplaces while delivering a premium Kohler brand experience. As the digital business owner for assigned categories, this role partners with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing, and Creative teams to optimize digital shelf performance, accelerate product launches, and continuously improve customer experience through analytics, experimentation, and AI-enabled capabilities. Specific Responsibilities Category Growth Commercial Performance Drive the digital commercial performance of assigned categories across KOHLER Digital Shelf to achieve sales brand objectives. Develop merchandising strategies that drive revenue, market share, conversion, profitability, and customer engagement. Identify growth opportunities through assortment optimization, bundling, cross-sell, upsell, promotions, and seasonal merchandising. Partner with Sales and Category Management to align merchandising priorities, pricing strategies, and product launches. Digital Shelf Leadership Customer Experience Develop best-in-class digital product experiences that inspire, educate, and convert customers. Optimize product pages through enhanced content, imagery, video, comparison tools, buying guides, A+ content, and customer-focused storytelling. Improve discoverability across retailer search, Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-powered shopping experiences. Drive merchandising improvements that increase engagement, attachment rate, average order value, and conversion. Retail Business Partnerships Partner with key retailers—including Home Depot, Lowe's, Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com—to improve category performance. Represent digital merchandising priorities during retailer business reviews and joint planning sessions. Collaborate with Sales, Category Management, Retail Media, Supply Chain, Digital Operations, and Creative teams to improve launch readiness and digital shelf execution. Serve as the primary liaison between Merchandising, Product Information, Creative Content, and Syndication teams to improve execution speed and reduce content rework. Content Strategy Brand Consistency Ensure all product content—including copy, imagery, video, specifications, comparison tools, A+ content, and emerging experiences—meets Kohler brand standards and retailer requirements driving demand conversion. Partner with Creative and Content Operations teams to develop compelling customer-first merchandising experiences across digital experiences. Support implementation of new merchandising capabilities including 3D visualization, AR experiences, interactive buying tools, and AI-generated content. Maintain high-quality content throughout product lifecycle updates, assortment changes, and retailer refreshes. Category Analytics, Dashboards Optimization Own monthly category business reviews that evaluate commercial performance and identify opportunities for continuous improvement with Marketing, Sales, Category. Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup). Benchmark competitor merchandising, pricing, search visibility, promotions, and content to identify growth opportunities. Partner with Analytics and Retail Media teams to prioritize actions that accelerate category growth. Innovation Continuous Improvement Design and execute merchandising experiments that improve conversion, engagement, average order value, and attachment. Test and optimize merchandising experiences, product presentation, and promotional messaging. Leverage AI-enabled capabilities to improve merchandising productivity through copy generation, metadata optimization, personalization, and product recommendations. Support enterprise initiatives related to taxonomy, Product Information Management (PIM), content governance, and emerging commerce capabilities.