Job description
Integrated marketing team covering all marketing dimensions through a twofold approach: Strategic marketing and Product marketing.
Product marketing: At the heart of engineering teams, providing all stakeholders with the tools to better serve clients:
- Provide sales with the support to ensure proper client understanding of our hedging and investment solutions (QIS, Structured product, Flow, Prime Brokerage) on a cross asset range: product presentations, RFP, sales trainings, knowledge management tools
- Help financial engineers to convey their ideas and solutions with sales : cross asset product offer, product analysis / back-testing, regulatory approval
- Provide clients with: bespoke marketing material for their own needs, dedicated trainings …
- Product scope covers all asset classes with a strong emphasis on equity derivatives and fixed income derivatives. Client scope covers financial institutions and corporates
Strategic marketing: understanding our Global Markets offering, markets environment and clients profile in order to
- Provide Sales teams and clients with an exhaustive panorama of our solutions & services across regions, with appropriate marketing collateral to make it understandable to all stakeholders
- Develop relevant adding value client services aiming to increase client satisfaction
- Ensure high visibility of the most important cross-asset research analyst convictions
- Contribute to widen client access to Société Générale services through cross-selling initiatives
Day to day responsibilities include but not limited to:
- Producing detailed commercial presentations for distribution to clients and / or potential investors
Developing/creating brochures, newsletters, marketing campaigns, in order to keep the clients informed of our capabilities, services, and latest product innovations
and ideas
- Back testing products / excel computation (historical simulations of investment scenarios and product performance as well as analysis of returns - using macros (VBA or not) or requiring the development of macros)
- Liaising with Legal department to develop and maintain US / Canada / LATAM compliant marketing and sales documents
- Producing analytical reports
- Strategic watching and competitive analysis on financial markets and trends in the Americas (data analysis & statistics, competitors' new releases and evolution, new development analysis – payoffs, underlings….
- Contributing to the training of the whole platform
- Assisting with the organization of conferences and related events for client and salesperson networking in close coordination with internal communication team