Social Media & Content Coordinator

People Drive Our Success Are you enthusiastic, highly motivated, and have a strong work ethic? If yes, come join our team! At Cathay Bank – we strive to provide a caring culture that supports your aspirations and success. We believe people are our most valuable asset, and we proudly foster growth and development empowering you to achieve your professional goals.

We have thrived for 60 years and persevered through many economic cycles due to our team members’ drive and optimism. Together we can make a difference in the financial future of our communities. Apply today! What our team members are saying: Video Clip 1 Video Clip 2 Video Clip 3 Learn more about us at cathaybank.com General Summary Under general supervision and following established policies and department procedures, the Social Media Content Coordinator will provide marketing-related support in the areas listed below.

Direct Reports None Essential Functions Plan, create, schedule, and publish content across multiple platforms, including the Bank’s Facebook, Instagram, LinkedIn, YouTube, and We. Chat accounts. Implement the social media strategy through competitive research, appropriate brand messaging, and identification of target audiences in English and Chinese.

Monitor social media channels for trends, conversations, and engagement opportunities. Foster meaningful relationships within the organization and encourage team members to support the Bank’s online presence by sharing Cathay Bank content. Refresh company pages as needed to enhance visibility of the Bank’s social content.

Monitor all user-generated content, including comments, discussions, posts, and reviews, in accordance with the Bank’s policies for each platform. Create and maintain editorial calendars and distribution schedules in a timely and organized manner. Analyze relevant social media campaign data and metrics to provide quarterly insights, optimization recommendations, industry best practices, and potential business Collaborate with internal stakeholders to manage the Bank’s reputation, identify key items, and help create/coordinate future content.

Assist in capturing photos and videos at corporate events and co-producing internal film projects to ensure alignment with the company’s brand style. Assist with graphic design, and digital marketing campaigns as needed. Develop more efficient operational workflows to enhance content creation, publishing, and performance analysis across all platforms.

Coordinate with external vendors and agencies to ensure project deliverables, including Chinese translation and copywriting.

Qualifications

A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred. Experience: Minimum of 1-2 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.

Skills/Ability: Excellent verbal and written communication, as well as presentation Fluency in reading and writing in English, with a basic understanding of both simplified and traditional Chinese. High proficiency in Word, Excel, and PowerPoint. Proficiency in Adobe Creative Cloud and Canva. Knowledge of Google Analytics is a plus.

Detail-oriented with good multitasking and organizational skills. Willingness to work overtime occasionally to accomplish and meet deadlines. OTHER DETAILS Pay Range: $66,000 to $71,000/year ($31.73 to $34.73/hour) Pay determined based on job-related knowledge, skills, experience, and location. This position may be eligible for a discretionary bonus.

Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).

Cathay Bank may collect personal information from potential job candidates and applicants. For more information on how we handle personal information and your applicable rights, please review our California Job Applicant Privacy Policy . Cathay Bank is an Equal Opportunity and Affirmative Action Employer. We welcome applications for employment from all qualified candidates, regardless of race, color, ethnicity, ancestry, citizenship, gender, national origin, religion, age, sex (including pregnancy and related medical conditions, childbirth and breastfeeding), reproductive health decision-making, sexual orientation, gender identity and expression, genetic information or characteristics, disability or medical condition, military status or status as a protected veteran, or any other status protected by applicable law.

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hsu@cathaybank.com . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.