Social Media Manager

Content Strategy & Planning Build and execute monthly social media strategies aligned with: Product launches Marketing campaigns Business goals Sales targets Develop structured monthly and weekly content calendars across all platforms. Create strategic content pillars including: Brand awareness Educational content Community engagement Conversion-focused content Sales-driven campaigns Translate product features and offers into: Strong content angles Viral hooks Story-driven concepts High-performing social narratives Plan full customer journeys through content, not just individual posts.

Content Direction & Creative Oversight Lead the creative direction for all social media content including: Reels Tik. Toks Stories Feed posts Campaign visuals Provide clear creative direction to designers and content creators through: Detailed briefs Visual references Layout direction Shot lists Moodboards Content composition guidance Ensure all published content maintains: Brand consistency Premium visual identity Strong storytelling High production quality Review and approve content before publishing.

Copywriting & Messaging Write high-converting: Hooks Captions Story sequences CTA-focused copy Develop platform-native content that performs specifically on: Instagram Tik. Tok Understand and apply psychological triggers such as: Curiosity Urgency Authority Social proof Emotional storytelling Maintain and evolve the brand’s tone of voice across all channels.

Campaign Execution & Growth Execute launches, campaigns, offers, and promotions across all platforms. Coordinate campaign rollouts with the creative and marketing teams. Think beyond single pieces of content and build complete campaign ecosystems. Identify trends, viral opportunities, and platform shifts quickly and strategically.

Performance Tracking & Optimization Track and analyze performance metrics including: Engagement rate Reach Watch time Story completion rate Click-through rate (CTR) Conversion performance Follower growth Use insights and analytics to optimize content weekly. Continuously improve performance through testing: Hooks Formats Posting structures Content styles CTAs Report performance insights and recommendations clearly.

Community Management Oversight Oversee audience interaction and customer communication across platforms. Ensure responses maintain: Brand tone High-quality communication Fast response times Conversion opportunities Improve audience engagement and community loyalty. Team Leadership & Management Lead and direct the social media creative team.

Set weekly deliverables, deadlines, and priorities. Ensure smooth workflow between: Designers Content creators Editors Marketing team Give clear, actionable feedback and maintain high creative standards. What We’re Looking For We’re looking for someone who is: Strategic and highly organized Creative yet analytical Fast-paced and decisive Performance-driven Detail-oriented Proactive and solution-focused Obsessed with quality and growth Requirements Strong experience in social media strategy and content planning Exceptional copywriting skills with a deep understanding of conversion-focused content Strong understanding of Instagram & Tik.

Tok content dynamics Ability to build campaigns and full content journeys Strong analytical mindset and ability to interpret performance data Excellent understanding of audience psychology and engagement Strong eye for aesthetics, branding, and visual consistency Experience leading creative teams and managing workflows Ability to thrive in a fast-paced environment and meet tight deadlines Experience with social media analytics and reporting tools is a plus Success in This Role Looks Like Increased engagement and audience growth Stronger brand positioning and consistency Higher-performing campaigns and launches Improved conversion and sales performance through content A social media presence that feels premium, strategic, and impactful This Role Is NOT For Someone Who Only knows how to schedule or post content Needs constant direction Focuses only on aesthetics without performance Struggles with fast execution Cannot manage teams or creative workflows This Role IS For Someone Who Thinks like a strategist Executes like a creative director Understands marketing psychology Loves building brands through content Can turn ideas into measurable business results