Sales Team Leader

The Role in One Paragraph Sales Team leader for the Mombasa region, you will drive sales and brand visibility for Vision Plus home appliances and consumer electronics across a defined territory. You will manage a network of retail outlets, offline distributors, and key accounts — achieving volume and revenue targets, executing trade campaigns, training retail staff, ensuring product visibility, and reporting market intelligence to the Head of Sales.

This is a high-autonomy, field-first role for a self-driven sales professional who thrives on the road. Key Performance Indicators KPI What it measures Sales Volume & Target Achievement Meeting or exceeding monthly and quarterly sales targets Distribution & Coverage Growth New channel partners onboarded and product availability across territory Retailer Relationship & Support Retailer satisfaction, visit frequency, merchandising execution Sales Activity Metrics Daily retailer visits, demos conducted, trade days attended, orders secured Collections & Receivables Timely payment collection and account reconciliation Market Intelligence Quality and timeliness of competitor and consumer insights reports Brand Visibility & Compliance POS placement, display quality, adherence to brand guidelines Key Responsibilities

1. Sales Leadership & Team Performance Lead, coach, and motivate a team of Area Sales Representatives to achieve monthly, quarterly, and annual sales targets. Develop territory sales plans and ensure effective execution across assigned regions. Monitor individual and team performance, providing regular feedback, coaching, and performance improvement plans where necessary. Conduct regular field visits with team members to provide on-the-job coaching and ensure adherence to sales standards. Support recruitment, onboarding, and training of new sales representatives.
2. Territory & Business Development Identify opportunities to expand Vision Plus' retail footprint by acquiring new retailers, distributors, and key accounts. Strengthen relationships with existing retail partners and key accounts to drive sales growth and customer retention. Lead the execution of trade promotions, product launches, and sales campaigns within the assigned territory. Work closely with distributors to improve product availability, route coverage, and sales execution.
3. Retail Excellence & Customer Relationship Management Ensure consistent retail execution through regular outlet visits, monitoring stock availability, merchandising standards, and promotional compliance. Coach retail sales teams and promoters on product knowledge, selling techniques, and objection handling. Resolve escalated retailer and customer issues promptly while maintaining strong business relationships. Ensure high levels of customer satisfaction through proactive account management.
4. Merchandising & Brand Visibility Ensure all Vision Plus products are displayed according to company merchandising standards. Monitor the placement and maintenance of POS materials across all retail outlets. Identify opportunities to improve in-store visibility and collaborate with the marketing team on brand activation initiatives. Ensure corrective action is taken for damaged, outdated, or non-compliant displays.
5. Sales Reporting & Market Intelligence Review and consolidate daily, weekly, and monthly sales reports from the sales team. Monitor sales performance against KPIs and prepare performance reports for management. Track competitor activities, pricing, promotions, and market trends, providing actionable insights to the Head of Sales. Analyse sales data, stock movement, and customer trends to identify growth opportunities and recommend corrective actions.
6. Operational & Administrative Management Ensure accurate sales forecasting, order management, and inventory coordination with distributors. Oversee collections and ensure adherence to company credit policies within the territory. Ensure timely submission of expense reports, CRM updates, and sales documentation by the team. Maintain compliance with company sales policies, pricing guidelines, and code of conduct. Preferred Existing network of retailers and distributors within the consumer electronics or home appliance industry. Experience managing distributor operations and route-to-market (RTM) strategies. Knowledge of modern trade and general trade sales channels. Experience working with sales performance dashboards and KPI management. Familiarity with ERP or distributor management systems. Knowledge of local languages spoken within the assigned territory Requirements Bachelor's degree in Business Administration, Marketing, Sales, or a related field. Minimum 4 years' experience in sales within consumer electronics, home appliances, FMCG, or a related industry. At least 2 years' experience leading or supervising a field sales team. Proven track record of consistently achieving or exceeding sales targets. Strong leadership, coaching, and team management skills. Excellent communication, negotiation, and stakeholder management abilities. Strong analytical skills with experience interpreting sales reports and market data. Proficiency in CRM systems, Microsoft Excel, and sales reporting tools. Valid driving licence and willingness to travel extensively within the assigned territory. Preferred Existing network of retailers and distributors within the consumer electronics or home appliance industry. Experience managing distributor operations and route-to-market (RTM) strategies. Knowledge of modern trade and general trade sales channels. Experience working with sales performance dashboards and KPI management. Familiarity with ERP or distributor management systems. Knowledge of local languages spoken within the assigned territory Benefits A competitive Salary Flexible working hours. Performance Bonus