School Marketing and Enrollment Coordinator

School Enrollment and Marketing Coordinator Location: Berkeley Preparatory Academy Position Type: Full-Time, Exempt Reports To: Principal Position Overview: The School Enrollment and Marketing Coordinator manages student recruitment and enrollment processes, as well as the school’s marketing and public relations efforts.

This role involves outreach to prospective families and maintaining a positive image of the school within the community.

Key Responsibilities

Develop and implement strategies to increase student enrollment and attract new families. Organize and participate in school tours, open houses, school events, and marketing events. Maintain an up-to-date database of prospective students and families. Collaborate with the communications team to create promotional materials and online content.

Coordinate outreach efforts with local organizations and community groups. Ensure the school’s mission and values are effectively communicated to families and the public. Monitor and analyze enrollment trends and adjust marketing strategies as necessary. Assist with managing field trip planning, registrations, and logistics.

Collaborates with the principal on school communication and maintains social media. Any other duties as assigned.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field. Previous experience in enrollment or marketing within an educational setting. Strong written and verbal communication skills. Ability to work independently and in a team-oriented environment. Knowledge of marketing strategies and social media platforms.

Physical Requirements While performing the duties of this job, the employee is regularly required to communicate effectively; sit, stand, walk, and use hands to handle or feel objects, tools, or controls. The employee is frequently required to reach with hands and arms and occasionally lift and/or move up to 25 pounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Environment This position operates in a professional school environment. The role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and instructional materials.

Noise level is typically moderate, but can be higher during student-centered activities or events. Occasional local travel for school-related functions may be required. FLSA Classification This position is classified as [Exempt/Non-Exempt] under the Fair Labor Standards Act (FLSA) and is in accordance with applicable federal and South Carolina labor laws.

Disclaimer This job description is not intended to be a comprehensive list of duties, responsibilities, or working conditions associated with the position.

Duties and responsibilities

may change with or without notice, in accordance with the needs of Berkeley Charter Education Association and applicable policies. This description does not constitute a contract of employment. Equal Employment Opportunity Statement Berkeley Charter Education Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.

We are committed to creating and maintaining an inclusive and diverse workplace environment and comply fully with the South Carolina Department of Education’s nondiscrimination policies.

Benefits

Berkeley Charter Education Association (BCEA) offers a comprehensive benefits package to eligible full-time employees working 30 or more hours per week.

Benefits

Employer-paid Medical, Dental, and Vision insurance for employees and their eligible dependents Life Insurance and Short- and Long-Term Disability Insurance Voluntary benefits including Accident, Critical Illness, and Hospital Indemnity coverage 401(k) retirement savings plan through Capital Group, with BCEA providing a 100% employer match on employee contributions up to 4% of eligible compensation Access to Ask Bennie, a benefits concierge service that assists employees with benefits questions, provider searches, and claims support Benefits are subject to eligibility requirements and plan terms and may be modified in accordance with applicable policies.